2014 Fiat 500 Abarth on 2040-cars

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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

KSPG testing low-noise EV range extender engine

If you're going to add a gas-burning engine to an electric vehicle, it makes sense to have it be whisper quiet. We haven't heard the engine ourselves, but supplier KSPG AG said during the Detroit Auto Show this week that the range extender it put into a Fiat 500 for test purposes introduced "barely perceptible noise and vibration" levels. The engine, a two-cylinder V-type with something called "FEVcom vibration compensation" that allows the engine to kick on and power the vehicle without the cabin occupants really being able to notice. The whole unit - including a vertical crankshaft, two generators and gear wheel drive - comes in a ready-to-install support frame, KSPG says. Installed in the 500, it certainly looks tiny (click the image above to see what we mean). KSPG says the range extender is "largely universally mountable" and could be made cheaply if it were used in a variety of vehicles. KSPG worked with FEV on the project. Read more in the press release below. Low-noise range extender dispels battery runtime angst January 13, 2014 Together with FEV GmbH, KSPG is currently and successfully testing a range extender developed for electric vehicles. The test vehicle, based on the FIAT 500, has already undergone comprehensive tests at KSPG. Customer response to tests conducted at various OEMs underscore the targets achieved in the development of this extender where emphasis was on barely perceptible noise and vibration from the 2-cylinder V-type engine fitted with FEVcom vibration compensation. Thanks to its dedicated design features including active vibration compensation and convenient mounting location, the system on show performs excellently in the noise- vibration-harshness discipline. As a consequence, the impression of low-noise electric propulsion hardly suffers whenever the extender goes about its work. The range extender allows vast flexibility in the configuration of its operating strategy. Depending on the timing and load conditions for when it starts up, the unit's "operating philosophy" can be very closely adapted to any given conditions. The extender's advantages are to allow a reduction in battery size and cost and in the related weight. Also, the car can maintain its customary travel range without having to stop for lengthy recharging. It dispels "runtime angst," a phenomenon not to be underestimated when introducing electric mobility.

Marchionne says Fiat Chrysler can make 6 million cars per year

The combined Fiat Chrysler Automobiles will see its production capacity increase from a projected 4.6 million in 2014 to 6 million units once it completes its integration, according to statements made by FCA CEO Sergio Marchionne.
"With the initiatives we will announce in May, six million is accessible," Marchionne said during a Fiat shareholders' meeting in Turin, according to The Detroit News. Marchionne is aiming to complete the merger between the Turin, Italy-based Fiat and the Auburn Hills, MI-based Chrysler by the end of this year.
Increasing production by 1.4 million units is no small order, particularly when combined Fiat and Chrysler sales have increased only modestly in the past few years - only 4.4 million units were sold in 2013, and while 4.6 million is projected for 2014, 4.5 million is also a distinct possibility. Six million units per year has been Marchionne's self-imposed goal for the combined automaker, according to The News, claiming that FCA would need to crest that point to achieve profitability.