2013 Modded Fiat 500 Abarth on 2040-cars

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Fiat 500 Abarth appears in its fastest form yet

Fiat ended the Abarth-trained 500's career in the United States, but the fun-sized hot hatch is still around in Europe. It just spawned a new limited-edition model named 695 EsseEsse that's lighter and quicker than the production car. Offered exclusively as a hatchback, the 695 EsseEsse wears a redesigned hood that weighs 25% less than the standard car's because it's made out of aluminum instead of steel. If you're taking notes for a car-spotting trip to Italy, keep in mind the new-look panel features a pair of domes not found on the standard 695. Out back, the EsseEsse inherits a sizeable spoiler from the 70th Anniversary model whose angle can be manually adjusted from 0 to 60 degrees. When set to 60 degrees, the wing provides up to 93 pounds of additional downforce. Abarth made no major mechanical modifications to the 695, so power comes from a turbocharged, 1.4-liter four-cylinder engine tuned to develop 180 horsepower and 184 pound-feet of torque. It spins the front wheels via a five-speed manual transmission operated with a carbon fiber shift knob, and it exhales through an Akrapovic exhaust system that's lighter than the unit fitted to the standard 695. We're told it sounds better on and off the track, too. Hitting 62 mph from a stop takes 6.7 seconds, and Abarth quotes a top speed of 140 mph when the rear wing is set to 0 degrees. Koni shock absorbers ensure the EsseEsse is just as thrilling on a twisty road as it is in a straight line. Abarth will make 1,390 units of the 695 EsseEsse, and production will be split evenly between Scorpion Black (pictured) and Campovolo Gray. Pricing hasn't been announced yet, but it's of little interest to American enthusiasts because nothing suggests the 500 and its Abarth-tuned derivative will make a comeback in the United States. What's in a name? Rewind to 1964, when the 500 used a rear-mounted air-cooled engine and Abarth operated as a tuner rather than as a sub-brand. It transformed the tiny 500 into a sports car by increasing the two-cylinder's displacement to 690 cubic centimeters (42.1 cubic inches) and fitting it with wider wheel arches, among other modifications. The end result was a 38-horsepower pocket rocket capable of reaching 87 mph, an unbelievable speed at the time.  Abarth named its creation 695 SS, and it wrote out the acronym on the engine cover instead of using the two letters. It's like if Chevrolet had fitted "Impala EssEss" badges to the Impala SS. Production was capped at 1,000 units.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Fiat Chrysler and Renault are in advanced partnership talks

Fiat Chrysler Automobiles and Renault are in advanced discussions about a possible alliance, according to a report from the Financial Times citing an anonymous "person familiar with the matter." The news isn't particularly surprising, as FCA has been a constant subject of merger and alliance talks for as long as many of us can remember. We've reported on a potential tie-up between these two automakers several times, as far back as 2008 and as recently as two months ago. FCA CEO Mike Manley has mentioned the company's openness to merging with another automaker. At the Geneva Motor Show a few months back, he said, "We have a strong independent future, but if there is a partnership, a relationship or a merger which strengthens that future, I will look at that." It's no secret that FCA is much stronger in the United States than it is in Europe. For its part, Renault has basically zero presence in the United States. A partnership or potential alliance between the two could shore up each automaker's weak spots and allow the group to split investment money into new technologies, including electric vehicles and autonomy. Of course, Renault is already tied up with Nissan and Mitsubishi, but that partnership has been a little tattered since the arrest of former Nissan and Renault CEO Carlos Ghosn on charges of financial misconduct in Japan. And in addition to Renault, FCA is understood to have discussed various partnership strategies with the PSA Peugeot Citroen group. What a final agreement – if there's any agreement at all – could look like between the two global automakers remains to be seen, and the report from Financial Times cautions that many different options for FCA and Renault are currently on the table. In other words, stay tuned.