2013 Modded Fiat 500 Abarth on 2040-cars

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Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Dodge, Ram, Jeep — Stellantis — dumped a ton of news: Here's a roundup

Stellantis hit us with an absolute deluge of information regarding its future electric vehicle plans Thursday, including a roadmap for each of its brands to reach a goal of making electrified vehicles 80% of the company's total global volume by 2030. We'll hit all of the highlights here, with an emphasis on those that matter most to the U.S. marketplace.  Stellantis previews 4 electric platforms: Here's how they'll be used This is the method behind the rest of Thursday's madness. Eventually, Stellantis will migrate its electrified vehicles onto one of these core platforms based around a new common EV powertrain architecture.    Dodge will launch the 'world's first electric muscle car' in 2024 It looks like Dodge will invoke its 60s heritage (peep the illuminated "Fratzog" on the nose) for a new, all-electric muscle car. Based on the STLA Large platform, it's projected to have a 0-to-60 time as low as 2 seconds and a range of up to 500 miles. The automaker also hinted at a maximum power output of as high as 886 horsepower courtesy of a pair of 330-kilowatt electric motors.   Jeep will have 4xe plug-in hybrid models across the lineup by 2025 The iconic 4x4 brand will have a plug-in hybrid variant of every model by 2025. The U.S.-market Compass 4xe is expected to debut this summer, and the Wagoneer 4xe has already been announced. The Grand Cherokee 4xe will be shown at the New York International Auto Show in August.    Fully electric Ram 1500 will begin production in 2024 You didn't think the Ford F-150 Lightning would get the space all to itself, did you? Ram says it will have an electrified Ram 1500 on the market soon. Will it be fast enough to beat GM?   Stellantis teases mystery electric Chrysler concept This one's a genuine puzzler. We've reached out to Chrysler for details, but for now, all we know is that this all-electric concept appears production-friendly and will ostensibly ride on the same STLA Large platform as the Dodge muscle car.    Opel Manta E will be the electric revival of the classic German coupe We'll forgive you if you'd forgotten that Opel was now part of Stellantis, and with new ownership comes new opportunity. The company revived the Manta nameplate as a high-riding coupe/hatchback concept.   Fiat says all Abarth models to be electric from 2024 This likely won't matter much in the U.S. market, where the 500X will soon be the only vehicle it sells, but Fiat's performance division is going all-electric.