2013 Fiat 500 Sport, Pearl White, Beats Audio Pkg, 3700 Miles! No Reserve! on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

This sweet Fiat 500 Lego kit could be a reality if it gets enough support

Lego has been on a roll the last couple years with kits for automotive gearheads, and there's no end in sight. The company just released a sweet VW Beetle kit and will soon launch a Caterham kit. That's no reason not to ask for more though, so we encourage you to support this Fiat 500 project. The project is on the Lego Ideas website, where people can upload projects to share with other builders. The website also lets people support their favorite projects, and with enough votes, the kit will officially be considered for production. In fact, that's what happened with the aforementioned Caterham kit. Why support this Fiat project, though? Well, just look at it. The quality is excellent, which is evident by how well the compact and curvy lines of the little Italian are captured in the blocky medium. It also has all the details consistent with Lego's most recent kits such as badge and license plate stickers, a comprehensive interior with pedals and tilting seats, opening doors, and a tiny brick version of the two-cylinder engine. The creator, who interestingly goes by the name saabfan, also added special touches like a removable luggage rack and a sunroof that can be opened up. And wouldn't the Fiat 500 be an excellent complement to Lego's Beetle and Mini Cooper kits? Even if this project receives enough support, it's no guarantee that it will make it to production. Licensing would be a big road block to a retail release, but it's not impossible. So check out the video above to see some of the great details, and head over to the project page to vote for it. Related Video: News Source: saabfan / Lego IdeasImage Credit: Gabrele Zannotti Toys/Games Fiat Hatchback Videos Lego cinquecento lego ideas

FCA plotting larger Jeep Renegade, Fiat 500XL

The joint development of the new Jeep Renegade and Fiat 500X goes to show what the combined efforts of the Fiat Chrysler Automobiles group can yield. But don't expect the Italian-American automaker to stop there. According to Autocar, the company is planning to base another pair of larger SUVs on the same platform. The Jeep version would take the place of the previous Compass and Patriot, slotting in between the Renegade and Cherokee. Meanwhile, the Fiat version would further bolster the Cinquecento lineup to sit alongside the 500 hatchback, 500L minivan and 500X crossover. Details remain few and far between at the moment, but they wouldn't be the extent of the growth plans for either brand. Jeep is reportedly zeroing in on a decision on the long-rumored sub-Renegade model, while also preparing to expand up-market with the return of the Grand Wagoneer. Fiat is reportedly abandoning the prospect of offering a full model line as it once did. While the 500 range will continue to form a vital part of the brand's business, it's also tipped to be going after the no-frills, bare-bones market dominated by Renault's Dacia brand. To that end, it would seek to build upon the Panda by offering a larger, but still low-cost hatchback to rival the Ford Focus and VW Golf, and succeed the discontinued Fiat Bravo, but based on the 500L's platform and built in Turkey to keep costs down. This second pillar of the Fiat brand wouldn't likely be offered in the US, however, where we'd expect the 500 line to continue representing the Italian automaker. Related Video: