2013 Fiat 500 Sport on 2040-cars

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Maserati planning second smaller SUV?

Maserati's product plans have taken a few wild turns, but as we get closer to production dates for the long-awaited offerings things are getting a wee bit clearer. The the sixth-generation Maserati Quattroporte is here, and a quick recap according to a report in Car and Driver has the smaller Ghibli sedan on Chrysler's LX/LY platform next, then the next-generation GranTurismo coupe and cabrio on a Maserati platform, then the Kubang SUV concept (pictured) that, for production, will become the larger Jeep-Cherokee-based Levante SUV.
All of which gets us to 2015. That same year, according to the report, the Levante will get a brother: a smaller SUV or crossover, perhaps sized like the Kubang concept, to challenge the Audi Q5 and the Porsche Macan. It is predicted to use the Compact US Wide platform, built for front-wheel and all-wheel-drive vehicles, that supports the Dodge Dart and 2014 Alfa Romeo Giulia. In addition to giving the premium brand a competitor in what is a very popular segment, a Maserati move slightly downmarket can help fill a gap while Fiat brass figures out what to do with Lancia.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat 500 gets unique leather trim for charity auction

It may or may not be to everyone's liking, but the Fiat 500 definitely has a style all its own. This particular example, however, takes it even further. What you're looking at is the very first example of the freshly facelifted 500 to roll off the assembly line. But it's not just the serial number that makes it special. The convertible model is painted in Bossa Nova white with a red roof and the 1.2-liter four-cylinder engine with a modest 69 horsepower. What sets it apart, though, is the unique treatment applied by Stefano Conticelli. The Umbrian master craftsman has hand-applied honey-gold leather trim, but not inside where you'd expect it: the exterior has been decked out in the buttery-soft hides, including the wheel arches, along the quarter panel, on a stripe running down the flank nose, and around the head- and taillights. The leather trim is outlined with a blue stripe reminiscent of Riva yachts. The wing mirrors, meanwhile, have been done up in mahogany wood, and a picnic basket is affixed to the tailgate. The result, even more than a standard Cinquecento, may not be everyone's cup of espresso, but it's certainly unique – and from the photos, at least, looks rather finely crafted. The one-of-a-kind retro city car will be auctioned off in Monte Carlo at the I Defend Gala to raise funds for the Robert F. Kennedy Human Rights Europe organization. Related Video: A Fiat showcar for auction, for a noble cause The New 500 will be a leading light in Montecarlo at "I Defend Gala 2015", the first edition of the charity gala supporting the "Robert F. Kennedy Human Rights Europe" Foundation, which champions human rights. On 16 July, in Montecarlo, in the spectacular setting of the Riva Tunnel, the "I Defend Gala 2015" will take place: an evening devoted to defending the universal values of basic human rights, in aid of "Robert F. Kennedy Human Rights Europe". The organization's central priorities are focused on the power of the individual to generate change, and involve supporting defenders of human rights via strategic partnerships. FCA has long been committed to various urgent issues such as sustainable mobility and education, both of which it supports through numerous projects. At "I Defend Gala 2015" it will participate with its New 500: a global icon sold in over 100 countries, a perfect emblem for the worldwide corporate charisma of FCA, based on the harmonious collaboration and different nations and cultures.