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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Fiat diesels might also cheat emissions tests

Et tu, Fiat? Fiat is the latest automaker to come under suspicion for excessive emissions from its diesel vehicles. So far the trouble is only in Germany, as opposed to VW's trouble in multiple countries. And instead of using VW's method of installing software that identifies when the car is undergoing an emissions test and only then turning on emissions control devices, Fiat is running out the clock. Because the German emissions test lasts around 20 minutes, Fiat is accused of having its NOx emissions control systems operate only for the first 22 minutes when the car starts up. This potential new bombshell was first reported by Bild am Sonntag, a German newspaper. Bild says that the Italian automaker is under investigation by German authorities after a test of a 500X revealed this time-based method. Bild also says that Bosch tipped off the German authorities about Fiat's strategy. German transport minister Alexander Dobrindt released a report of new tests of 53 diesel cars and highlighted Fiat's numbers, saying, "We will need to carry out further tests on Fiat models." In February, the environmental lobby group DUH found that a 500X that had been running for a while emitted more NOx than one with a cold engine. Fiat said at the time that it had conducted an internal review and found that its diesel engines comply with the law. Of course, thanks to VW's diesel scandal implosion last fall, questions have been emerging from regulators around the world about diesel emissions from passenger vehicles. Mitsubishi was recently suspected of diesel emission irregularities in Japan. A recent lawsuit in the US accuses Mercedes-Benz of using a cheat device. Greenpeace has raised questions about the testing method that German authorities are using to test diesel vehicles. And on and on and on. Related Video: News Source: ReutersImage Credit: Sajjad Hussain/AFP/Getty Images Government/Legal Green Fiat Diesel Vehicles vw diesel scandal diesel emissions fiat 500x 500x

Chrysler Recalls Over 566,000 Trucks, SUVs

Fiat Chrysler is recalling more than 566,000 trucks and SUVs in two recalls for malfunctioning fuel heaters that can cause fires and a software glitch can disable the electronic stability control. The recalls bring the newly merged company's total for the year to 6.4 million vehicles worldwide and 5.1 million in the U.S. as it continues to struggle with reliability problems. It was not immediately clear whether those totals were annual records. On Tuesday, its longtime quality chief abruptly left after Fiat Chrysler performed poorly in Consumer Reports magazine's annual reliability rankings. The largest of two recalls announced Wednesday covers almost 382,000 Ram 2500 and 3500 pickups and Ram 4500 and 5500 chassis cabs from 2010 through 2014. In trucks with 6.7-Liter Cummins diesel engines, corrosion on a fuel heater terminal could cause overheating, fuel leaks and fires. Chrysler is not aware of any fires or injuries. Owners could be warned by an odor of diesel fuel. Customers will be notified by letters starting in December. Dealers will install upgraded terminals and fuel heater housings could be replaced. The second recall covers more than 184,000 Jeep Grand Cherokee and Dodge Durango SUVs from 2014. A debris cover over a circuit board in the steering column control module can disrupt communications and disable the stability control. The problem was discovered when dealers started getting reports from customers that electronic stability control warning lights were coming on. Fiat Chrysler says it knows of no crashes or injuries caused by the problem. Technicians will upgrade software to fix the SUVs, and customers will be notified in December. Fiat Chrysler has issued 33 global recalls and 27 in the U.S. so far this year. Doug Betts, its longtime quality chief, left the company to pursue other options after Consumer Reports' survey-based rankings this year showed four FiatChrysler brands at the bottom of its list. Dodge, Ram, Jeep and Fiat performed worst of 28 brands ranked by the magazine. Company spokesman Eric Mayne said Fiat Chrysler's recalls average fewer than 200,000 vehicles each, below the industry average of 301,000. That means the company is responding quickly to problems, he said, adding that eight of its 27 U.S. recalls were announced before the company received any consumer complaints. Chrysler is not alone with a high number of recalls so far this year.