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Pope Francis' Fiat 500L just sold for $82,000

A brand-new Fiat 500L will run you anywhere from about $20,000 to $25,000, depending on trim. But the one you see here just sold for $82,000 – more than four times the car's base MSRP. This isn't just any old 500L, though. This one carried Pope Francis through Philadelphia on his recent visit to the United States. The 500L sold at an auction during the Philadelphia Auto Show, where bidders could participate remotely, or in person. Nineteen bidders competed over the course of 11 minutes, and the winning bid of $82,000 was made by Michael and Kate Chapman of Chapman Auto Stores. Reuters (via Automotive News) says the money will go to benefit the Roman Catholic Archdiocese of Philadelphia. This 500L was one of six the Pope used during his visit to the US. Automotive News says the Pope originally selected the Fiat because it's frugal and efficient, and that Francis wanted to move away from some of the lavish appointments long associated with his office.

Fiat mulling purchase of MV Agusta?

Apparently to be a cool automaker in Europe, you have to build motorcycles. Volkswagen Group bought Ducati in 2012, and BMW has made bikes longer than it's made cars (until recently, it also owned Husqvarna). Fiat might be the next automaker to get into the two-wheel business, with rumors flying that it is considering buying cash-strapped Italian sportbike brand MV Agusta.
At the moment, it's all still very much a rumor, but the purchase would certainly seem to help the motorcycle company. However, according to Asphalt and Rubber, the business would need a lot of cash to grow and sustain itself. Fiat might not want to invest so much into a brand that may never be a huge moneymaker.
MV Agusta is best known for its racing success in the '50s and '60s. Until Japanese manufacturers took over the sport, the Italian company was one of the fastest things on two wheels, with a long list of championships in various classes. Recently, it was briefly owned by Harley-Davidson.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."