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Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well. In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots. In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN. The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower. The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

FCA joins BMW, Intel and Mobileye on autonomous car project

Today, BMW, Intel and Mobileye announced that FCA would be joining their effort to build a sharable and scalable platform for autonomous cars. This project has been moving ahead full steam, with Intel purchasing Mobileye earlier this year, not long after Tesla and Mobileye parted ways. Not long after that, parts supplier Delphi joined the autonomous effort. The group's current goal is to have 40 autonomous test vehicles on the road by the end of 2017. The eventual end game is to create a new architecture that each partner can use and adapt to its needs. The platform will support level 3 to level 4/5 automated driving, and can be adapted to suit brand identity. The main headquarters for the effort will be in Germany. FCA staff will join the already established group of engineers from BMW, Intel and Mobileye. The group expects this new platform to hit the streets by 2021. It's unclear how this will affect FCA's relationship with Waymo, Alphabet's autonomous vehicle project. Waymo currently uses modified Chrysler Pacificas for its fleet. In addition to FCA, the trio of BMW, Intel and Mobileye have extended an invitation to any other automakers and suppliers that want to join the project. Related Video: News Source: BMW/Intel Green BMW Chrysler Fiat Autonomous Vehicles mobileye

2014 Fiat 500C GQ Edition mans up [w/videos]

Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers, the GQ Edition teams up the rolltop Cinquecento with publishing juggernaut Conde Nast for a (somewhat) more masculine special edition version of the 500 Turbo.
Chief among the exterior changes are 16-inch gloss black alloys with red-trimmed center caps, a more aggressive lower fascia and black-bucket headlamps, along with the requisite GQ badging. There's no additional chutzpah found under the Fiat's tiny hood, but that's okay, the 'Diet Abarth' Turbo model has a plenty adequate 160 horsepower and 170 pound-feet of torque from its 1.4-liter Multiair engine to go with its five-speed manual gearbox.
As you'd expect of a GQ-branded product, due attention has been paid to the interior furnishings, including a matte-finish body-color gauge cluster nacelle, and Nero black leather seats lifted by Alcantara inserts incorporating a Steam leatherette center stripe and GQ embossing on the backrest.