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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Fiat gives 2019 124 Spider the Urbana Edition treatment

Fiat is celebrating the arrival of spring and drop-top cruising season by offering the blacked-out Urbana Edition treatment on the 124 Spider for the 2019 model year. The move follows the Urbana Edition rebranding — it was formerly called Urbana Trekking — first shown earlier this year on the 500L. The package offers dark interior and exterior accents to the convertible roadster. It comes with Black Diamond 17-inch aluminum wheels fitted with performance tires, dual exhaust tips, black exterior accents and gloss-black finishes on the A-pillar bar bezel, seat-back pillar and side mirror caps. You also get front fog lamps. Inside, the package gets you matte gray accents, plus leather and microfiber on the seats and wrapping the instrument panel and instrument cluster hood. Fiat is offering the Urbana Edition package only on the Classica model of the 124 Spider for an extra $995, which brings the total cost to $27,680 including destination. It'll be on display next week at the New York International Auto Show. Fiat refreshed the 124 Spider for 2019 by adding features including a rear backup camera, a standard seven-inch Fiat Connect 7.0 touchscreen and offering custom center-stripe design options on the entry-level Classica. The 124 Spider is heavily based on the Mazda Miata and built in the same plant in Japan, but it uses its own 1.4-liter turbocharged inline-four engine. You can read Autoblog's drivers' notes on the roadster from 2017.

FCA worker in Indiana tests for coronavirus, but the plant will stay open

Fiat Chrysler Automobiles NV said Thursday that an employee has tested positive for COVID-19 at its Kokomo, Indiana, transmission plant, but the location will remain open. The Italian-American automaker said the company placed the employee and his immediate co-workers and others he may have come into direct contact with in home quarantine. The automaker said it is “deploying additional sanitization measures across the entire facility, re-timing break times to avoid crowding and deploying social spacing.” Fiat Chrysler is canceling all in-person meetings unless “business critical” and conducted meetings through video conferencing technologies. Automakers also have canceled non-essential travel. Ford, meanwhile, said its plants in North America remain unaffected. General Motors spokesman Jim Cain said the Detroit automaker has not had any cases of the coronavirus in its North American plants yet, citing such measures as reduced travel and restricted entry to plants as helping. How the No. 1 U.S. automaker would respond to a positive test would depend on the situation, he added. “You do plan to operate with a certain amount of absenteeism, but every facility has a different operating plan,” he said. The Fiat side of the FCA operation, meanwhile,  is temporarily halting operations at some plants in Italy and will reduce production rates in response to coronavirus in the country, the largest outbreak in Europe, a spokesman for the automaker said on Wednesday. FCA said in a statement it had stepped up measures across its facilities, including intensive sanitation of all work and rest areas, to support the government's directives to curb the spread of the infectious disease. "As a result of taking these actions the company will, where necessary, make temporary closures of its plants across Italy," it said. The spokesman said affected plants were Pomigliano, Melfi, Atessa and Cassino, each of them halted for two or three days between Wednesday and Saturday. FCA said that to allow greater spacing of employees at their workstations, "daily production rates will be lowered to accommodate the adapted manufacturing processes." However, a source close to the matter said FCA did not expect an impact on overall production rates. The source added that temporary closures were in no way linked to disruptions of auto parts supplies following anti-virus measures imposed by Rome all over Italy.