2013 Fiat 500 Abarth - 2700 Miles! Superb Condition! on 2040-cars

Auto blog

Hagerty takes a ride in a 1970 Fiat 124 Spider BS

Whenever Fiat finally rolls out the version of the new MX-5 Miata it co-developed with Mazda, it's tipped to wear the number 124. But it won't be the first time. The Italian automaker last made the 124 in the late 1960s and into the '70s on a little convertible that may lack some of the cachet of other classics from the same time and place, but endures as one of Fiat's most notable models. And perhaps best of all, it's more accessible than a convertible Ferrari or Maserati – even an Alfa Romeo or Lancia – of the same era. In this latest video, launching its new Ride Along series, Hagerty takes a spin in a particularly rare light blue 1970 Fiat 124 Spider BS, and invites us to come along for the ride. Turns out it's a particularly good ride for single gentlemen out on the prowl, at least to hear Hagerty marketing director Marcus Atkinson tell it.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat to replace Punto with five-door 500

While American drivers may know Fiat principally (if not exclusively) for the 500, overseas the Italian marque offers a much broader range of products. But the Cinquecento has developed into a vastly more successful product than the rest of its lineup, so the Italian automaker has been rapidly replacing its slow-selling models by expanding the 500 family.
The original 500 hatchback has since been joined by the 500C convertible and larger 500L - not to mention the 500L Living seven-seater, 500e electric hatchback and numerous Abarth models. And soon, the Sedici is expected to be replaced by a new 500X. But that's not the end of it.
A new report from Auto Express indicates that Fiat is preparing to replace the slow-selling and rapidly aging Punto with a new five-door version of the 500. The model could adapt the current Punto's platform rather than stretching the 500's, but would carry the same retro styling as the rest of the Cinquecento range, slotting in between the three-door hatch and the larger 500L. Of course, the Punto was never offered Stateside, but as part of the 500 family, it figures to stand a better chance.