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Marchionne: Maserati to ‘switch all of its portfolio to electrification’  

After 2019, all Maseratis will be electrified, according to FCA CEO Sergio Marchionne. It's part of a larger electrification strategy from FCA as a whole, which intends to have half of its fleet electrified by the end of its five-year plan through 2022, Marchionne said. On an earnings call last week, he said: I'll give you a couple of broad sort of indications of where we are today in terms of the delineation of the post 2018 FCA. The first one and I've mentioned this in passing and other occasions about the fact that there's nothing that will prevent an OEM from engaging in the type of development work that Tesla has done so far. We have been – as you well know, we have been reluctant to embrace that avenue until we saw a clear – a path forward. I think we're now in a position to acknowledge at least one of our brands and in particular Maserati will, when it completes the development of its next two models effectively switch all of its portfolio to electrification. It's especially significant because of FCA's feet-dragging when it comes to offering hybrid and electric vehicles. As it currently stands, Fiat offers the 500e ­– of which Sergio Marchionne has said "I hope you don't buy it" because the company loses money on them — and Chrysler offers the Pacifica Hybrid minivan, which experienced significant launch delays. While diesel is an important part of the emissions strategy for 2020 standards in Europe, Marchionne said he thinks the current situation leaves diesel in a "weaker state" as a solution. Hence the electrification push. He said, "I think what has really made the issue absolutely mandatory now is the fate of diesel and the fact that it's actually the inclusion of, especially in Europe, of some type of electrification on gas engines is inevitable." In the short term, at least, it will put pressure on prices. Though Marchionne said he's "encouraged" by the direction of battery costs, he said, "I still think that there's going to be a huge increase in prices in 2021, 2022. If effectively the electrification becomes as widespread as people expect, there has to be a shift in pricing." He also says that FCA has no intention of making its own batteries. "Given the level of knowledge and depth of that knowledge that sits with other people in the industry, what right do I have to enter that space? None." We already know what the first two plug-in vehicles from Maserati will likely be. The company plans to launch an all-electric Alfieri in 2020.

Fiat boss Elkann being mentored by... Bill Ford?

Fiat Chairman John Elkann has been turning to an unusual source for advice on the car business. While speaking during an interview with The Detroit News, Elkann said he often asks Bill Ford Jr. for advice on how to proceed with the turnaround at Chrysler. "It's great to have the opportunity to share this with someone like Bill, who has experienced many things and gone through many things ... especially linked to Detroit." Elkann said.
As the Agnelli family heir, Elkann has inherited a long and fruitful friendship with the Ford family. While Giovanni Agnelli built his first Fiat four years before Henry Ford created his first vehicle, it was Ford that showed Agnelli the benefits of mass production and helped pave the way for what would become the Fiat empire.
Giovanni's grandson, Gianni, helped mentor Bill Ford when he was elected chairman of Ford Motor Company. Now, Ford is returning the favor by helping Elkann navigate the automotive industry's tumultuous waters.

Fiat's 500 battery EV to start at $23,550 in Italy after incentives

MILAN — Fiat Chrysler's new electric 500 will have an entry price of 25,900 euros ($30,600) but is subject to a 6,000-euro incentive offered by Italy's government that brings the price down to $19,900 ($23,550), a senior executive from the Italian-American automaker said on Thursday. Fiat Chrysler will start selling a full range of the electric version (BEV) of its popular city car this weekend, after officially unveiling it and offering it in two premium configurations earlier this year. Olivier Francois, head of the Fiat brand and FCA's chief marketing officer, said that the group would also offer two more expensive versions of the 500 BEV. The EV incentive will bring their prices down to 23,700 euros and 25,200 euros. The cheapest version will have a range of 185 kilometers, while for others the range will be 320 km. As well as the baseline incentive, buyers of electric cars in Italy are offered a further 4,000-euro discount if they scrap an old car. "If you have an old car to scrap, the new 500 BEV could be even cheaper than its petrol-engined sister, whose most popular version costs around 17,000 euros," Francois said. The 500 BEV, which is part of a plan announced in 2018 to invest 5 billion euros in Italy up to 2021, is FCA's first major step into electric-powered driving. Competing electric cars include the Mini Cooper SE, which has a starting price of 33,900 euros ($40,000) in Italy before incentives, and Peugeot's e-208, starting at 33,750 euros. Related Video: