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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Fiat takes Tipo name out of mothballs for new sedan

Fiat has announced that it is bringing the Tipo name back. The nameplate, which was last used two decades ago, is set to be applied this time to a new four-door sedan. It will be available across Europe, Africa, and the Middle East – but looks unlikely to be offered alongside the 500 family here in America. Unlike many European sedans in its class, the Tipo has been designed from the get-go with a three-box shape, rather than as a hatchback adapted to carry a trunk. The result, Fiat says, is a more harmonious form than some of its targeted competitors. It will be offered with a choice of four engines – two burning gasoline and two diesel – producing between 95 and 120 horsepower, driving through either an automatic or manual transmission. The design was previewed in concept form as the Aegea Project at the Istanbul Motor Show this past May. We knew at the time that it would likely adopt a different name for production, and now that name has been confirmed. It will not only be assembled in Turkey – where Fiat carries out much of its manufacturing – but also had the bulk of its development work carried out there as well. The last time the Tipo name was used was between 1988 and 1995 for a small, boxy hatchback designed by Ercole Spada. That Tipo was eventually succeeded by the Bravo and Brava, which were ultimately replaced by the Stilo – only to be replaced by another Bravo hatchback in 2007. And now, of course, it's a Tipo again – progress. Related Video: Great anticipation for Fiat's new Compact Sedan: TIPO is its name Expectation for the name of Fiat's new Compact Sedan was high and the wait is now over. A name steeped in history for the new three-box sedan which was revealed in May at the Istanbul Motor Show as the first chapter of the 'Fiat AEgea' Project. Sales of the car will start in Italy in December and be gradually extended to the other EMEA region countries. TIPO: this will be the name sported on the livery of the new Compact Sedan in all EMEA region countries except for Turkey, where the project name turned out to be so successful that it was decided to keep it for the car as well. The symbolic name has been used by Fiat since its earliest days and is now making a comeback on a global model designed to tackle the challenges of the future.