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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Maserati and Lamborghini pull out of Iran

Daimler is out, Toyota is out, Porsche is out, Hyundai, PSA Peugeot-Citroën are out and when it comes to selling cars in Iran, now Maserati and Lamborghini are out, too. The definitive pullouts of those last two automakers are said to be reactions to a press conference held by a group called United Against Nuclear Iran (UANI). The group highlights businesses that sell in both the US market and Iran, and works to get those businesses to choose one market or the other.
UANI said it had sent letters to Maserati and Lamborghini about their dealings in Iran, but that the letters went unanswered. Mark Wallace, head of UANI and a former US ambassador to the United Nations, held a press conference in October of last year that referenced the two companies. Apparently Lamborghini contacted Wallace just after the press conference and told him "they were out, they weren't doing any business in Iran anymore."
Discussions with Maserati then took place, and the Italian automaker said it had been out of Iran ever since Fiat announced it was leaving the country in May 2011. UANI said Maserati had been in talks with an Iranian distributor, however, and that distributor was continuing to use the Maserati name. The carmaker has since cut all ties with Iranian interests and has prevented its name from being used, adding that its new models will not be able to be sold there because they won't pass regulations the country's regulations.

Fiat recalling 2014 500L over dual-clutch transmission

Much like it did yesterday, Fiat Chrysler Automotive is announcing a voluntary recall of the five-door Fiat 500L. Where yesterday's recall covered Jeep and Dodge SUVs over performance issues with the brakes, today's bulletin is perhaps more serious. Over 19,000 500Ls equipped with the Fiat-sourced, six-speed, dual-clutch automatic are being called in for a software update that should sort out the issues some customers are experiencing with the gearbox. Those troubles mainly consist of 500Ls that won't shift out of park and don't respond or are slow to respond to commands for gear changes. There have been no reported injuries or accidents due to the problems, which investigating engineers believe is caused by a microcontroller component that doesn't react well with temperature extremes. Of the 19,500 vehicles being recalled, around 20 percent are in dealership inventories. The vast majority of the cars (18,100) are in the US, while the remaining 1,400 are up north, in Canada. Fiat will be covering the costs of the software reflash and will begin notifying customers soon. Scroll down for the official release from Fiat Chrysler. Statement: Software Update March 7, 2014 , Auburn Hills, Mich. - Chrysler Group is recalling approximately 19,500 cars to upgrade their transmission software. Chrysler Group engineers launched an investigation after reviewing reports that some vehicles equipped with dual dry clutch automatic transmissions would not shift readily out of park and/or their transmissions did not receive, or were slow to receive, an intended gear selection. Chrysler Group is unaware of any related injuries or accidents. The investigation discovered the function of one microcontroller component may be compromised by certain temperature extremes. A software update resolves the issue. Affected are certain 2014 Fiat 500L models, of which approximately 20 percent are in dealer hands. Repair costs will be borne by the Company. Affected customers – approximately 18,100 in the U.S. and 1,400 in Canada – will be contacted and advised when to schedule service. Of the total, an estimated 200 vehicles may require shift-module replacement to ensure hardware-software compatibility. Customers who remain concerned may call 1-800-853-1403.