2013 Fiat 500 on 2040-cars

Auto blog

Fiat 500X Abarth could pack 200 horsepower

Enticing as some of its products might be, Abarth has been rather limited. Fiat revived the name to serve as its performance sub-brand in 2007, tasking it with producing hot versions of the 500 and Punto. The Punto never even made it to America, and isn't even offered overseas anymore, either. But don't think that Fiat Chrysler is just going to let the Scorpion marque skate by on just one model for much longer. Abarth is expected to offer its own performance version of the upcoming Fiat 124 Spider that's based on the Mazda MX-5 Miata. But that's not all. According to Alfredo Altavilla, FCA's COO for Europe, Africa and the Middle East, the company is closely evaluating a performance version of the 500X (pictured here with Mopar accessories). "Besides the 124 and 500, we are thinking about an all-new addition to the line-up," Altavilla told Auto Express. "The 500X is one of the options being considered." If approved for production, the 500X Abarth would target the likes of the Mini Countryman JCW and Nissan Juke Nismo. It may be too early to make the call on powertrain options, but we could be looking at a retuned version of the adaptable 1.75-liter turbo four in the Alfa Romeo 4C that's also tipped to power the Abarth 124, with around 200 horsepower. That'd put it right in line with the 197 hp in the Juke Nismo, 215 hp in the Juke Nismo RS, and 208 hp in the Countryman JCW. This isn't the first time we've heard the prospect of an Abarth 500X brought up. The last time was the better part of the year ago, when we we hoped the project would lead to an amped-up Jeep Renegade as well. The Italian-American automaker has no intention of phoning it in with the Abarth 500X. "We went a bit too far with the Punto Abarth. Now our customers won't buy a fake. If the 500X becomes the addition to the Abarth line-up, it will be everything but a family version," said Altavilla. "Any new version of an Abarth car should deliver some sort of a performance enhancement, otherwise it is useless."

Fiat-Chrysler shows its SEMA lineup

Fiat Chrysler Automobiles already previewed its 2014 SEMA show lineup with some slick renders. Now, the automaker has finally showed us the actual cars, and among the group there are definitely some that stand out more than others.
Dodge is really showing off its muscle at this year's show with four concepts that all pump up the power of the brand's models. Perhaps most interesting among them is the Challenger T/A Concept (pictured above) in striking Sublime Green and matte black. It's meant to resemble the classic Trans Am racer from the '70s. Under the hood is a 6.4-liter V8, and to fit the vintage style there's a pistol-grip gearshift inside.
The Charger R/T also gets some attention with the Mopar concept that shows off what FCA's aftermarket performance arm can do. Mods include an updated body kit, cold-air intake for the 5.7-liter V8 and a coil-over suspension kit. Beyond that, the Dart R/T Concept looks a lot meaner with a black hood with duct work that leads straight to the air intake. The rest of the compact sedan is dolled up in O-So-Orange paint and is fitted with upgrades to improve handling like a coil-over suspension and big brake kit from the Mopar catalog.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.