2013 Abarth Used Turbo 1.4l I4 16v Fwd Hatchback Premium on 2040-cars

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Fiat will start selling 500e in Oregon this summer

Even thought demand in California for the Fiat 500e electric vehicle is growing, the fun little EV is about to grown its sales to the north. Fiat US chief Jason Stoicevich tells Wards Auto that sales of the EV will start in Oregon this summer, adding that green-minded Portland will likely be a strong market for the model. Fiat 500e demand in California is "fantastic." This year's first-quarter sales of the gas-powered and EV variants of the 500 were up about 19 percent from a year earlier, as a recent TV ad campaign featuring Sean "P. Diddy" Combs and the model's availability at about 220 dealerships appear to have been effective. Stoicevich didn't give any specific sales figures for the 500e, though he did say demand in California is "fantastic." "After its introduction in California last year, the Fiat 500e has been a great success for our brand in just a short period of time," Fiat spokeswoman Angela Bianchi wrote in an e-mail to AutoblogGreen while confirming the debut of 500e sales in Oregon this summer. "Oregon is the second-largest ZEV (zero-emissions vehicle) state after California." Late last year, Wards Auto named the 500e motor to its 10 Best Engines list, making the model the first Fiat ever to receive that honor. The 500e has 111 horsepower and can go 87 miles on a single charge. The 500e also won Road & Track's 2013 award for best electric car in November as the model was praised for its power and handling. Read our review of the 500e here.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

This Or That: Fiat 500 Abarth vs. Ford Fiesta ST [w/poll]

They're pretty darn similar. And yet our views are oh so different.
If you guys could read the transcripts of our editors' chat room, you'd know that we're a pretty argumentative bunch. It's always good-spirited stuff (well, usually), but when we're not obsessively covering this or that, we're usually fighting about one car being better than another. We're all enthusiasts here, and our automotive tastes run the gamut from the weird and unusual to the decidedly mainstream - we all feel strongly about specific cars in a given segment. While it usually makes for good conversation, if we're passionate enough, it can turn into a tomato-throwing showdown.