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Chrysler officially rebrands as FCA US LLC

Detroit's third-largest automaker has had a lot of names over the years. It was founded as the Chrysler Corporation in 1925, a name it held until 1998 when it was bought by ze Germans in 1998 to form DaimlerChrysler AG, then it went independent in 2007 under the name Chrysler LLC before being retitled once again as Chrysler Group LLC in 2009. And now the automaker headquartered in Auburn Hills, MI, is getting yet another new name. Announced today and effective immediately, the company formerly known as Chrysler will now be called FCA US LLC. That's a lot of letters, but they make a lot of sense, too: FCA stands for Fiat Chrysler Automobiles, the US telling us this is the company's American division and the LLC tells us it's a limited liability company – a legal classification similar to (but not quite the same as) a corporation. The announcement comes shortly after the company decided to phase out its long-serving Pentastar logo. The sum total is that the once-independent industrial giant is now formally part of a larger European parent company, owned by Fiat and (for taxation purposes, anyway) based in the Netherlands. What the company formerly known as Chrysler wants to emphasize, however, is that FCA US LLC will remain based in Auburn Hills and retain its "holdings, management team, board [and] brands." Chrysler Group LLC Announces New Company Name: FCA US LLC U.S.-based Automaker's New Name Aligns With Global Parent December 16, 2014 , Auburn Hills, Mich. - Chrysler Group LLC, the Auburn Hills, Michigan-based automaker, today announced that it has changed its company name to FCA US LLC. The name change is effective immediately and follows the naming convention of its global parent company, Fiat Chrysler Automobiles N.V. (FCA), which officially adopted its new name in October when it listed on the New York Stock Exchange. The name change to FCA US LLC does not affect the company's headquarters location in Auburn Hills, Michigan, its holdings, management team, board or brands. FCA US, together with parent FCA, continues to work toward the business plan presented on Investor Day in May 2014. Additionally, the Company remains proud of its joint heritage. FCA US continues to build upon the solid foundations first established by Walter P. Chrysler in 1925 as well as a rich Fiat heritage that dates from 1899. FCA US employs more than 77,000 employees worldwide, with 96 percent of its workforce based in North America.

Chrysler will debut a fully electric Pacifica at CES

Fiat Chrysler Automotive will debut a fully electric version of its Pacifica minivan at CES, according to a report from Bloomberg citing "people familiar with the plans." There's already a plug-in hybrid Pacifica model with a battery large enough to allow for an all-electric range of 30 miles. It's unclear if it's this electric version of FCA's minivan that will be the basis of the self-driving vehicle the automaker will provide to Google. Bloomberg's report also suggests that FCA has an electric vehicle in the works for the Maserati brand. This Tesla-fighting vehicle has been rumored for some time, with previous reports pointing for a debut in 2020. In other words, we don't expect to see an electric Maserati at CES, but we'd love to be surprised. And we'll know soon enough – CES starts in less than month. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

VW's Goodwill Effort, Highlights from Dubai, Fiat's Truck | Autoblog Minute

Autoblog Senior Editor Greg Migliore recaps the week in automotive news. Including highlights from VW's TDI goodwill initiative, the Dubai motor show, and Fiat's new midsize pickup. Fiat Autoblog Minute Videos Original Video dubai dubai motor show