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Fiat opens up vintage-style 1957 Edition to 500 Cabrio

If you liked the 1957 edition 500 that Fiat introduced over a year ago but really wanted the open-air flexibility of the 500C, we've got good news for you: The Italian automaker has extended the vintage-look edition to the convertible model. Celebrating "the spirit of the original 1957 Nuova 500," the 1957 Edition adopts a vintage look with retro 16-inch wheels with a wide chrome lip and body-colored hub along with throwback Fiat logos front and rear and a sport-tuned suspension. It's also got an ivory interior, brown leather seats with ivory stitching, grey door panels and more. And of course the convertible version comes with a canvas roof panel to let in the air and sunshine. The 1957 Edition will be offered in white, light green or baby blue. Pricing for the US starts at $24,700, representing a $1,900 premium over the Lounge trim on which it's based. FIAT INTRODUCES NEW FIAT 500 1957 EDITION CABRIO - FIAT brand builds on the success of the Fiat 500 1957 Edition with the addition of a cabrio version - 2015 Fiat 500c 1957 Edition offers vintage Italian styling with open-air driving excitement, starting at $24,700 U.S. MSRP - Limited-production model builds on the Fiat 500's storied past with unique exterior and interior design elements - Novel exterior appearance, three classic exterior colors, 1957-era body-color wheel design and vintage "FIAT" emblems pay homage to the historic Fiat Nuova 500 April 13, 2015 , Auburn Hills, Mich. - Just in time for the spring and summer top-down driving season, the FIAT brand today introduced the new Fiat 500 1957 Edition Cabrio. The FIAT brand continues to celebrate the storied past of the historic Nuova 500 with the addition of a cabrio version of the popular Fiat 500 1957 Edition, which was introduced in 2014. The Fiat 500c 1957 Edition features a premium dual-layer power-operated cloth top – a contemporary solution to the famous canvas roof on the original Cinquecento – designed to deliver all-season driving pleasure with the top up or down. "We continue to expand the FIAT lineup," said Jason Stoicevich, Head of FIAT Brand for North America. "The Fiat 500 1957 Edition celebrates the spirit of the original 1957 Nuova 500, and with the arrival of a cabrio version, we are adding open-air fun to the iconic Italian-designed Fiat 500 1957 Edition." Pricing for the well-equipped limited-production model starts at $24,700 U.S. MSRP, just $1,900 more than a base Fiat 500c Lounge.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

2014 Fiat 500 1957 Edition takes retro even further

It's been 57 years since the "new" Fiat 500 was introduced in 1957, and to celebrate this iconic inspiration for the current 500, Fiat has revealed a new commemorative model at the LA Auto Show. The 2014 Fiat 500 1957 Edition will only be offered in North America, and it goes on sale next spring.
Paying tribute to the "Nouvo Cinquecento," this special-edition Fiat 500 has a throwback styling with its 1957-era wheel design and Fiat logo. The 1957 Edition also comes in a limited color palette consisting of classic hues including light green and baby blue with two-tone white roof and mirrors or a solid all-white paint job.
We think it's pretty cute, and you can judge for yourself after viewing our high-res image gallery above. If you'd like, Fiat's official press release can be found down below.