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FCA applies to trademark 'My Freedom' for subscription service

Almost a year ago to the day, several outlets reported that Fiat Chrysler would trial three car-swapping programs in Boston focused on the Jeep brand. One program covered peer-to-peer Jeep rentals through Turo; another was a three-month subscription service through Avis that allowed Jeep owners to swap for Ram or Dodge vehicles; the third was called "Car Borrowing" and enabled Jeep owners to buy "Jeep Coins" to use on a one-day rental of other Fiat Chrysler products. It's possible FCA is taking last year's lessons to the next phase, CarBuzz having discovered the automaker applied to trademark the term "My Freedom" with the U.S. Patent and Trademark Office. The listed purpose of the mark would be "motor vehicle subscription services, namely, providing temporary use of motor vehicles to members for their personal use." Having begun its research using Jeep, it's not clear if a potential My Freedom subscription service would retain the 4x4 SUV focus or include other brands in the fold; with Jeep's martial origins, the brand has made ample use of the Freedom name over the years. There's also a link to new partner Groupe PSA, as the French automaker's mobility division and subscription service is dubbed Free2Move.   Related: Autoblog's guide to car subscription services   FCA made no comment on the filing, but an analyst at AutoForecast Solutions told The Detroit News that the submission "prepares (FCA) for the future," as. "The idea that autonomy would prevent the need for your own vehicle leads perfectly into subscriptions." U.S. brands haven't cracked the subscription nut yet, even with their premium offerings. Ford bought subscription startup Canvas in 2016, then sold it last year to the car-rental app Fair. GM launch Book by Cadillac in 2016, and shut it down for retooling in 2018 before a re-launch scheduled to happen sometime this year. If nothing else, an FCA subscription program with access to the top-end product could give other-brand luxury owners an easy way to pay attention to Maserati and Alfa Romeo. That would be good for everyone. Related Video:    

Stellantis invests more than $100 million in California lithium project

Stellantis said it would invest more than $100 million in California's Controlled Thermal Resources, its latest bet on the direct lithium extraction (DLE) sector amid the global hunt for new sources of the electric vehicle battery metal. The investment by the Chrysler and Jeep parent announced on Thursday comes as the green energy transition and U.S. Inflation Reduction Act have fueled concerns that supplies of lithium and other materials may fall short of strong demand forecasts. DLE technologies vary, but each aims to mechanically filter lithium from salty brine deposits and thus avoid the need for open pit mines or large evaporation ponds, the two most common but environmentally challenging ways to extract the battery metal. Stellantis, which has said half of its fleet will be electric by 2030, also agreed to nearly triple the amount of lithium it will buy from Controlled Thermal, boosting a previous order to 65,000 metric tons annually for at least 10 years, starting in 2027. "This is a significant investment and goes a long way toward developing this key project," Controlled Thermal CEO Rod Colwell said in an interview. The company plans to spend more than $1 billion to separate lithium from superhot geothermal brines extracted from beneath California's Salton Sea after flashing steam off those brines to spin turbines that will produce electricity starting next year. That renewable power is expected to cut the amount of carbon emitted during lithium production. Rival Berkshire Hathaway has struggled to produce lithium from the same area given large concentrations of silica in the brine that can form glass when cooled, clogging pipes. Colwell said a $65 million facility recently installed by Controlled Thermal can remove that silica and other unwanted metals. DLE equipment licensed from Koch Industries would then remove the lithium. "We're very happy with the equipment," he said. "We're going to deliver. There's just no doubt about it." Stellantis CEO Carlos Tavares called the Controlled Thermal partnership "an important step in our care for our customers and our planet as we work to provide clean, safe and affordable mobility." Both companies declined to provide the specific investment amount. Controlled Thermal aims to obtain final permits by October and start construction of a commercial lithium plant soon thereafter, Colwell said. Goldman Sachs is leading the search for additional debt and equity financing, he added.

Fiat opens up vintage-style 1957 Edition to 500 Cabrio

If you liked the 1957 edition 500 that Fiat introduced over a year ago but really wanted the open-air flexibility of the 500C, we've got good news for you: The Italian automaker has extended the vintage-look edition to the convertible model. Celebrating "the spirit of the original 1957 Nuova 500," the 1957 Edition adopts a vintage look with retro 16-inch wheels with a wide chrome lip and body-colored hub along with throwback Fiat logos front and rear and a sport-tuned suspension. It's also got an ivory interior, brown leather seats with ivory stitching, grey door panels and more. And of course the convertible version comes with a canvas roof panel to let in the air and sunshine. The 1957 Edition will be offered in white, light green or baby blue. Pricing for the US starts at $24,700, representing a $1,900 premium over the Lounge trim on which it's based. FIAT INTRODUCES NEW FIAT 500 1957 EDITION CABRIO - FIAT brand builds on the success of the Fiat 500 1957 Edition with the addition of a cabrio version - 2015 Fiat 500c 1957 Edition offers vintage Italian styling with open-air driving excitement, starting at $24,700 U.S. MSRP - Limited-production model builds on the Fiat 500's storied past with unique exterior and interior design elements - Novel exterior appearance, three classic exterior colors, 1957-era body-color wheel design and vintage "FIAT" emblems pay homage to the historic Fiat Nuova 500 April 13, 2015 , Auburn Hills, Mich. - Just in time for the spring and summer top-down driving season, the FIAT brand today introduced the new Fiat 500 1957 Edition Cabrio. The FIAT brand continues to celebrate the storied past of the historic Nuova 500 with the addition of a cabrio version of the popular Fiat 500 1957 Edition, which was introduced in 2014. The Fiat 500c 1957 Edition features a premium dual-layer power-operated cloth top – a contemporary solution to the famous canvas roof on the original Cinquecento – designed to deliver all-season driving pleasure with the top up or down. "We continue to expand the FIAT lineup," said Jason Stoicevich, Head of FIAT Brand for North America. "The Fiat 500 1957 Edition celebrates the spirit of the original 1957 Nuova 500, and with the arrival of a cabrio version, we are adding open-air fun to the iconic Italian-designed Fiat 500 1957 Edition." Pricing for the well-equipped limited-production model starts at $24,700 U.S. MSRP, just $1,900 more than a base Fiat 500c Lounge.