2012 Fiat Pop ~~no Reserve~~ on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Fiat 500X teased ahead of Paris debut

One of the expected debuts at next month's Paris Motor Show will be the alleged platform-mate to the upcoming Jeep Renegade. That car, the Fiat 500X, has been subject to a fair share of speculation and spy photos, but Fiat has been mostly quiet on the matter. That is, until now.
The Italian manufacturer has released this 39-second teaser video which provides a first, fleeting glimpse of the new mini-CUV, allowing us to determine a few styling features.
First, the styling appears to be a rather significant departure from the polarizing looks of the 500L, with the rear end looking more akin to the standard 500. The front fascia is tweaked and looks ruggedized, with what looks like a protective treatment under the lower intake. The profile features a more dramatic greenhouse, with a significantly larger, aggressively raked D-pillar. The body rides noticeably higher, as well.

Marchionne to take his sweater and go home after 2018

The end is in sight for Fiat Chrysler boss Sergio Marchionne, who confirmed in an interview with Bloomberg that once FCA's sweeping five-year plan is completed, he'd be stepping down from his post to "undoubtedly" do something else that didn't involve turning around global corporations. That would mean he should finish up after 2018 if all goes according to plan.
"It's as important to walk away from the table as it is to sit down," Marchionne told Bloomberg.
Marchionne has been at Fiat since June of 2004 and is one of the chief architects behind the Italian company's acquisition of Chrysler. Despite his successes, he does sound quite ready to move beyond the auto industry, rhetorically asking his Bloomberg interviewers if there "are other things I like to do apart from this?"