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SEMA-fied Fiat 500Ls are ready for mountains or beaches

Fiat may be struggling with its 500L, but that hasn't stopped the Italian brand from bringing a pair of the larger five-door 500s to the SEMA Show in Las Vegas.
First up is the Fiat 500L Adventurer (pictured above). Painted bright white with a Vibrance Bright Orange roof and Satin Black body accents, the 500L Adventurer's color scheme does well on the car's body. The 18-inch wheels look sharp, although we aren't enamored with the 500L graphics on the car's doors. The cabin sports black, perforated suede and leather from Katzkin, while the exterior's contrasting orange reappears on some of the interior elements. Underhood, a Mopar cold-air intake has been fitted, while a cat-back exhaust aids breathing even more.
The Fiat 500L Thalassa (right) is the the car that looks like a creamsicle, with its Vibrance Orange body and white roof. Fiat claims it was going for a beach cruiser theme, which explains the surf boards and the Woody Wagon-inspired wheels. It's given a modern twist, though, with a lowered ride height and smoked head and taillights.

Fiat brand chief reassigned then resigns amid flagging sales

Jason Stoicevich was replaced as head of the Fiat brand in North America just the other day. He was immediately reassigned to another job within Fiat Chrysler Automobiles. But according to Automotive News, Stoicevich quit the new job – and the company altogether – the very next day. The development comes amidst flagging sales for the Fiat brand in America. The introduction of the awkward-looking 500L multi-purpose vehicle has been largely regarded as a sales disaster in the US. Despite having just introduced the new 500X into the growing crossover market, and an overall upward trend across FCA group sales, the Fiat brand's figures have been dropping all year. While the Italian brand's volume has fluctuated from month to month compared to last year's sales, the number of cars its dealers sells on an average day has been firmly in decline. Fiat's downward trend reflects a general tendency in the market towards larger vehicles at the expense of smaller ones. However, the powers that be in Auburn Hills evidently felt that a change of leadership was in order, so it placed Dodge chief Tim Kuniskis in charge of all the company's mass-market passenger-car brands – namely Dodge, Chrysler, and Fiat – and moved Stoicevich to running the group's fleet and small-business operations. Stoicevich remained in charge of the company's California Business Center, but it seems as though he was as dissatisfied with the switch as his superiors were with the performance of the brand over which he presided, and so he apparently elected to step down and leave the company.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.