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Fiat jokes 124 Spider as effective as Viagra

Fiat has released a follow up to its innuendo-laden 500X ad from last year. But rather than a crossover, um, reacting to a certain little blue pill, the company's new 124 Spider is the pill. Now, Road and Track readers might remember seeing something about this video. It originally aired as part of the 124 Spider's debut footage from the 2015 Los Angeles Auto Show. At the time, it wasn't supposed to become a commercial – it was just a riff on a cheeky spot meant to sell CUVs. This new commercial is identical to the original footage shown in LA. Using the same old Italian couple as the previous spot, this new ad features an Italian man run out of his Viagra, and run off to get more. As it turns out, he just didn't need it. That's about all you need to know, really. So check out the ad up top.

2016 Fiat 500X configurator is live, $20,000* to start

Fresh off an entertaining commercial during the 2015 Super Bowl, Fiat has unleashed the configurator for its all-new 500X CUV. And like its brother, the Jeep Renegade, the 500X starts cheap, but can get expensive in a hurry. Prices for the base 500X start at an even $20,000, not counting a $900 destination charge. That'll get you the front-drive-only, base-level Pop trim, with a 1.4-liter, turbocharged four-cylinder, six-speed manual transmission, 16-inch steelies with wheel covers, a four-speaker stereo and unlike its Jeep-branded sibling, standard air conditioning. Next up is the $22,300 Easy, and its standard nine-speed automatic transmission and 2.4-liter four-cylinder. 17-inch wheels come standard, as does a 5.0-inch touchscreen infotainment system with six-speaker stereo and Bluetooth connectivity, a Dynamic Selector Traction Control system, cruise control and remote start. For those that want to butch up the 500X's cutesy interior, the $23,100 Trekking trim adds a more aggressive front fascia with integrated fog lights and brawny 17-inch wheels. In the cabin, "premium" cloth seats replace the standard thrones. The luxurious Lounge trim starts at $24,850 and adds a 6.5-inch touchscreen with navigation, standard heated and powered cloth seats, optional leather seats, a heated steering wheel, an auto-dimming rear-view mirror, a 3.5-inch color display in the instrument cluster, a rear-view camera and four different interior color options. At the very tip-top of the range, we have the Trekking Plus, starting at a lofty $28,100. Adding basically everything from the Lounge trim with the aesthetics of the Trekking, if you really want the best 500X available, this is your CUV. This was the priciest model we could configure, hitting $33,500 with all-wheel drive, the $2,600 Trekking Plus Collection 2 (forward collision warning, auto high beams, lane departure warning and a dual-pane sunroof) and the stylish, $1,000 Giallo Tristrato paint. The prices listed above are for front-wheel drive only – adding all-wheel drive bumps up the 500X's price by $1,900. Beyond that, there are a plethora of option packages available on everything from the Easy to the Trekking Plus, meaning you'll be able to drive your out-the-door price beyond even what's listed here. These packages, like on the Renegade, will add everything from luxury features, like a heated steering wheel/seats and a panoramic sunroof, to safety items, like blind-spot monitoring and a rear-view camera.

Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall