2012 Fiat 500c Pop on 2040-cars

Auto blog

Fiat Chrysler to recall 100,000 Ram ProMaster vans over engine fire risk

Fiat Chrysler is recalling nearly 100,000 Ram ProMaster vans sold in the U.S. to address an overheating issue in fan motors. The recall is limited to vans from the 2015 through 2018 model years equipped with air conditioning. The recall affects ProMaster vans equipped with 3.0-liter diesel or 3.6-liter gasoline engines. FCA says the engine cooling fans may seize up and the circuit breaker may not protect them from overheating, presenting a heightened risk of fire. That’s despite a warning-light illumination in the vans. FCA first opened an investigation in July after the U.S. Postal Service reported incidents where the engine compartment caught fire. It says it is not aware of any injuries related to the issue despite 21 complaints of smoke or fire and 13 reports from dealers. A remedy is still under development. The recall is estimated to launch in the first quarter of 2020. Separately, FCA says itÂ’s recalling an estimated 51,788 Fiat 500 compact cars from 2012 and 2013 in the U.S. to replace faulty shift-cable bushings that may degrade over time from exposure to heat and humidity. That could cause the shift cable to separate from the transmission linkage, making the shifter inoperable. The company says itÂ’s aware of three minor accidents that could be related to the issue, but no potentially related injuries. Affected customers may notice looser shifter movement, although the instrument cluster will always indicate the correct gear selected. Service will be provided free of charge, and customers will be notified. Owners with questions can also call 800-853-1403. The Fiat 500 recall also affects an estimated 10,627 models in Canada, 3,520 in Mexico and 6,826 outside North America.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth