2012 Fiat 500 Sport, Loaded With Everything But Miles! on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
Using body artist Craig Tracy and more than a dozen very talented, very muscular, and very flexible models, Fiat has developed an interesting ad that is, according to the head of Fiat Brand North America, Jason Stoicevich, "as visually unique as the Fiat 500 Abarth Cabrio." We can't really argue with that statement, as we've never seen an ad quite like this before.
If you aren't interested in picking up a copy of ESPN The Magazine, then at least take a look at this (slightly NSFW) video, which shows the effort that went into the ad and the degree of talent from the models. We've also posted the actual ad in the gallery, so you can get a closer look at what's at your local newsstand. Check out the video down below.

Fiat 500X teased in creepy new video

Fiat is bringing a new variant of its 500 family to the 2014 Paris Motor Show, and as its debut approaches, the tempo of teaser releases is increasing. Earlier this month, we showed you heavily blurred video of the new 500X from a variety of angles. Today, we have a pretty strange spot that actually gives us some unobscured looks at the new compact crossover.
The odd teaser shows a woman on a swing in an abandoned city. If that's not odd enough, she's reciting the ABCs in the sort of sing-song manner generally reserved for possessed children in horror films. Then the 500X arrives.
While we do get a full look at the car's face, the majority of styling cues that we can see don't reveal much that we didn't know. The fascia isn't too dissimilar from the 500L, aside from its soft-road styling features, while the tail boasts a wide set of vertical taillights.