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Weekly Recap: FCA hit with record fine as NHTSA crackdown continues

The National Highway Traffic Safety Administration slapped Fiat Chrysler Automobiles with a record fine this week that could reach $105 million. The punishment comes after NHTSA found problems with the automaker's execution of 23 recalls that affect more than 11 million vehicles. The consent agreement, announced Sunday, calls for FCA to pay a $70-million cash fine and requires the company to spend at least $20 million over a three-year period on industry outreach programs and to beef up old recall campaigns. Failure to comply will result in another $15-million fine. FCA also agreed to federal oversight, which includes an independent monitor to oversee the company's recalls. The $70-million cash fine equals a penalty NHTSA levied on Honda in January. "Fiat Chrysler's pattern of poor performance put millions of its customers and the driving public at risk," NHTSA administrator Mark Rosekind said in a statement. "This action will provide relief to owners of defective vehicles, will help improve recall performance throughout the auto industry, and gives Fiat Chrysler the opportunity to embrace a proactive safety culture." FCA called the deal a "consensual resolution," but admitted that it "failed to timely provide an effective remedy" during certain recalls. "We are intent on rebuilding our relationship with NHTSA and we embrace the role of public safety advocate," the company said in a statement. The announcement kicked off a busy week for the automaker. NHTSA agreed FCA did not need to recall 4.7 million vehicles after an investigation failed to find defects with a power module used in some Jeep, Dodge, and Ram vehicles. A Georgia judge also reduced a civil verdict involving a death in a Jeep Grand Cherokee crash. Amid all of that, the company reported net profit of about 333 million euros, or $364 million in the second quarter on Thursday. OTHER NEWS & NOTES FCA ramps up Hellcat production Despite a decidedly legal and financial week for FCA, there was still time for the performance side of the business to briefly grab the spotlight. The automaker is more than doubling its production of the Dodge Challenger and Charger SRT Hellcats in response to strong demand. The order bank opens the second week of August and production begins in September. FCA will finish up its scheduled 2015 model-year Hellcat builds, and cancel any "unscheduled" versions, though customers will get discounted pricing for 2016.

The Fiat 500 GQ Edition is not all that it appears to be

With Fiat's business model effectively previewed by rival Mini's moves toward success throughout the years, it's certainly no surprise to see the Italianate 500 start to cough up some limited edition models. The 500C has already, and famously teamed with Gucci (via a small J.Lo kerfuffle) and now Fiat has brought a 500 GQ Edition to Geneva, presumably for gentlemen drivers with style.
The co-branding with Gentleman's Quarterly includes orange GQ badges that match 500 logos of the same color. The show car seen here is presented in a matte grey and carbon black paint scheme that will not be offered for the public when the car goes on sale in Europe (500 Bait and Switch Edition is more like it). Instead, European customers will get a two-tone metallic grey/black 500S, with chromed mirror caps, unique 16-inch wheels, orange brake calipers. Inside we're told the car will offer unique leather seats and a leather-covered gear knob.
See the show car in our gallery above, and scroll down below for the press release.

Fiat will start selling 500e in Oregon this summer

Even thought demand in California for the Fiat 500e electric vehicle is growing, the fun little EV is about to grown its sales to the north. Fiat US chief Jason Stoicevich tells Wards Auto that sales of the EV will start in Oregon this summer, adding that green-minded Portland will likely be a strong market for the model. Fiat 500e demand in California is "fantastic." This year's first-quarter sales of the gas-powered and EV variants of the 500 were up about 19 percent from a year earlier, as a recent TV ad campaign featuring Sean "P. Diddy" Combs and the model's availability at about 220 dealerships appear to have been effective. Stoicevich didn't give any specific sales figures for the 500e, though he did say demand in California is "fantastic." "After its introduction in California last year, the Fiat 500e has been a great success for our brand in just a short period of time," Fiat spokeswoman Angela Bianchi wrote in an e-mail to AutoblogGreen while confirming the debut of 500e sales in Oregon this summer. "Oregon is the second-largest ZEV (zero-emissions vehicle) state after California." Late last year, Wards Auto named the 500e motor to its 10 Best Engines list, making the model the first Fiat ever to receive that honor. The 500e has 111 horsepower and can go 87 miles on a single charge. The 500e also won Road & Track's 2013 award for best electric car in November as the model was praised for its power and handling. Read our review of the 500e here.