2012 Fiat 500 Sport on 2040-cars

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Marchionne impressed by 'that kid' Elon Musk

FCA boss Sergio Marchionne has a reputation as an incredibly canny businessman. Some examples of his acumen include finishing Fiat's takeover of Chrysler from a beachside home and winning a challenge with Luca di Montezemolo for the reins of Ferrari. The Italian exec recently took a trip to California and lavished praise on Elon Musk after a meeting with the Tesla CEO. Although, the compliment did come off as a little patronizing. "I'm incredibly impressed with what that kid has done," Marchionne said to Reuters about his conversation with Musk. Unfortunately, the FCA exec didn't go into detail about what he and Tesla boss discussed. Although, calling the 43-year-old billionaire a "kid" does seem a little rude, especially given Musk's success with Paypal, in the auto industry and at SpaceX. While in the Golden State, Marchionne also had a talk with Apple CEO Tim Cook. Although, he was similarly cagey about what the men discussed. "He's interested in Apple's intervention in the car, that's his role," Marchionne said to Reuters about the conversation without divulging more. The two companies already have some small links thanks to Ferrari's use of the tech giant's products. As one additional highlight for Marchionne's California trip, he took a ride in the Google autonomous car. News Source: ReutersImage Credit: Paul Sancya / AP Photo Green Chrysler Fiat Tesla Green Culture Technology Emerging Technologies Autonomous Vehicles Electric Sergio Marchionne FCA

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat 500 Cattiva on the way

While its dealer body has been clamoring for new and larger models, Fiat has actually done a pretty good trade selling all manner of 500 variants, from the standard hatchback and 500C cabriolet to its Abarth models, 500e electric runabout and special editions like the Gucci.
Fiat USA was a little slow out of the gates as it built up brand awareness and its dealer network, but it's now chugging along, with combined 500 model sales outselling that of its arch rival Mini (provided you subtract the Countryman crossover, a model for which Fiat has had no direct competitor up until this point). Franchisees are finally about to get the bigger, broader-appeal model they've been seeking in the form of the five-door 500L, but Fiat is still going to be devoting a lot of attention to their whisker-faced icon, the Cinquecento.
As proof, at the first drive event of the 500L in Baltimore, Fiat North America boss Jason Stoicevich confirmed that his company will produce a production version of the 500 Cattiva concept shown at the Detroit Auto Show in January. Stoicevich wouldn't divulge the model's pricepoint or availability timeframe, but he told us, "I can guarantee you it will happen. I just can't tell you when."