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How Fiat explains its disastrous J.D. Power quality scores

Back in the '60s and '70s, Fiat didn't exactly have an enviable reputation for quality. Of course, lack of quality and a tarnished brand reputation eventually saw the Italian automaker flee the market, only to return with the 500 and the larger 500L in the last few years. However, if J.D. Power's Initial Quality Survey for 2014 is to be believed, modern Fiat products haven't improved quite as much as we might have hoped. Fiat thinks that there is a very simple explanation for its poor performance on the annual list, though.
J.D. Power's IQS looks at flaws among autos in the first 90 days that customers own their new vehicles. In 2014, Fiat wasn't only dead last, it was at the back of the pack by a significant margin. The company's cars tallied 206 problems per 100 vehicles (PP100) compared to a national average of 116 PP100. Even Jeep, the survey's second-to-last finisher, had 146 PP100. Fiat's performance was pitiful.
However, it can all be explained, at least according to US Fiat boss, Jason Stoicevich, who spoke with Ward's Auto. He qualifies the results by stating that the survey came at a particularly bad time for the brand. It produced very few 2014 500 models to allow extra time to introduce the updated 2015 version. That meant that about 91 percent of its vehicles surveyed were examples of the 500L, "which is a new car where there are always quirks to work through," said Stoicevich to Ward's. With only one model providing data, it skewed the results. Of course, that's all well and good, but it suggests that the larger 500L is even more problematic than the overall brand's 206 problems per 100 vehicles.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

FCA: PSA deal terms still intact despite dividend cut report

MILAN - Fiat Chrysler (FCA) said the terms of its merger with France's PSA had not changed after an Italian newspaper report that it was looking to spin off assets to reduce a planned 5.5 billion euro ($6.2 billion) cash pay-out to its shareholders. FCA said on Friday that it was sticking to the deal agreed with PSA in December before the coronavirus crisis hit demand for cars. "The structure and terms of the merger are agreed and remain unchanged," a spokesman for the Italian-American automaker said. FCA and PSA plan to finalise their merger by the first quarter of next year. PSA declined to comment. Italian business newspaper Il Sole 24 Ore said that FCA could conserve cash by reducing the special dividend, possibly by handing shareholders assets as compensation. Il Sole reported that talks were at a very early stage and no decision had been taken, adding the that aim was to keep the 5.5 billion euro value of the special dividend but to turn its "nature" from cash to assets. FCA, has just agreed a 6.3 billion euro state-backed loan to help its Italian unit and the whole country's automotive industry to weather the crisis. Although this does not bar FCA from paying the dividend, as it is not due until 2021 and would be paid by Dutch parent company Fiat Chrysler Automobiles NV, Italian politicians have called into question such a large cash pay-out. Options being considered include spinning off the Sevel van business, a 50-50 joint venture between the two groups, or FCA's Alfa Romeo and Maserati brands, Il Sole said. Sevel, which produces vans in Atessa's plant in central Italy, Europe's largest van assembly facility, could be valued between 2.5 and 3 billion euro, Il Sole said. Its spin-off to FCA shareholders could also help address European Union concerns about the merger's consequences on competition in the van segment. This option looks however complicated, Il Sole said, as it would require PSA transferring its 50% stake in Sevel to FCA. Another option is scrapping a planned spin-off of PSA's controlling stake in parts maker Faurecia, Il Sole said. A source close to the matter said that PSA could instead sell its Faurecia stake before the merger and keep the cash proceeds of the sale within the new merged company. ($1 = 0.8899 euros; additional reporting by Sarah White in Paris; editing by Alexander Smith)