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Merged PSA and Fiat would retain all brands, Tavares says

By Elisa Anzolin and Gilles Guillaume PARIS/TURIN, Italy (Reuters) - Peugeot maker PSA Group and Fiat Chrysler would retain all of their car brands if their planned $50 billion merger goes ahead, the would-be chief executive of the combined group said on Friday. PSA CEO Carlos Tavares, seen as the architect of PSA's turnaround and in line to take the operational helm in the Fiat tie-up, said in a TV interview that the companies complemented each other well geographically and in terms of technology and brands. FCA derives 66% of its revenue from North America compared with only 5.7% for PSA, Refinitiv Eikon data shows. Europe remains the main revenue driver for PSA. "There's no doubt it's a very good deal for both parties. It's a win-win," Tavares told France's BFM Business, in his first interview since the French and Italian companies announced plans to create the world's fourth-largest auto maker last week. Fiat Chrysler (FCA) Chairman John Elkann, who would chair the combined group, said on Friday at an event in Turin that the 50-50 share merger would help the Italian carmaker "seize great opportunities." The deal, which would help the firms pool resources to meet tough new emissions rules and investments in electric and self-driving vehicles, as well as counter a broader downturn in car markers, is still at an early stage. PSA and Fiat have said they aim to reach a binding outline in the coming weeks, but still face questions over potential job losses, as well as scrutiny over whether the transaction favors one party more than the other. Tavares said the brands that would come under the combined group's umbrella — PSA's five passenger car nameplates include Citroen, Vauxhall and Opel, while FCA has nine, including Fiat, Alfa Romeo, Maserati, Chrysler, Dodge and Jeep — were all likely to survive. "As of today, I don't see any need to scrap any of the brands if the deal came to pass. They all have their history and their strengths," Tavares said. Few carmakers have as large a portfolio, with German rival Volkswagen Group counting 10 passenger brands, if newer Chinese ones such as electric vehicle label Sihao are included. The merger will also require approval from anti-trust authorities. Tavares said he did not expect the companies to have to make major concessions to meet competition rules, but added they were ready to do so, without giving details.

Marchionne may stay with FCA until 2020

We might get to see Sergio Marchionne and his vast array of sweaters in the auto industry for even longer than expected. The FCA CEO suggested last year that he would retire from the automaker when its current five-year plan was complete in 2018. Now, he has tentatively extended that point out to at least 2020. "I can do this for another five years if you push me, right? Beyond that, I ain't gonna do it, and I don't want to," he said to Automotive News. That would give Marchionne a 16-year career at the top from joining Fiat in 2004 to possibly leaving FCA in 2020. Although, take the CEO's statement with a grain of salt because he has made multiple statements about the timing for his retirement. In 2012, Marchionne said he would only remain in charge until 2015, which is, well, now. Those five years might also go quite quickly because Marchionne is a busy guy with the Ferrari IPO, the attempted merger with General Motors, implementing FCA's five-year plan, and many other projects. He's already considering the next CEO, though. "My purpose in life is to find the Kuniskises of the world, the Manleys, the Biglands, the Palmers," Marchionne said to Automotive News, referencing the heads at Dodge, Jeep, FCA North America, and the company's chief financial officer, respectively. "I told them, 'One of you is going to do what I do one day. I don't know who that is, but one of you is going to do it.'" News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Photo Chrysler Dodge Fiat Jeep Sergio Marchionne FCA fca us Mike Manley reid bigland tim kuniskis

Junkyard Gem: 1985 Bertone X1/9

Sales of the Fiat X1/9 began in the United States in 1974, and the price tag was very reasonable for a mid-engined Italian two-seater. For a time, these cars were common sights on American streets, at least in non-rusty areas. Then Americans became disillusioned with the Fiat brand, and the company folded its tent and departed the continent after 1982, not returning until 2010. Automotive dealmaker Malcolm Bricklin saw an opportunity at that point, and his company began bringing in 124 Sport Spiders badged as Pininfarinas and X1/9s badged as Bertones. Here's an '85 Bertone in a California wrecking yard. Fiat had hired Bertone to design the X1/9 in the first place, so the badging change wasn't so jarring to those Americans familiar with the car's history. Bricklin introduced Subaru cars to the United States in the late 1960s, started his own car company in the middle 1970s, then went on to bring a Yugoslavian-built Fiat 127 variant to these shores, via the same company that was already bringing in the X1/9. Power came from what amounted to a Fiat 128 engine/transaxle assembly, mounted just behind the rear window. In 1985, the Bertone X1/9 had 75 horsepower and weighed just over a ton. This car still has the allegedly valuable hardtop. I'm pretty sure that every American X1/9 owner has several of these stashed away by now. Optimistically, Bertone used a six-digit odometer in this car. 188,285 miles would have been pretty respectable in a 1985 Corolla, never mind a Fiat known for shaky electrical systems and poor build quality. I still see quite a few X1/9s in the big self-service wrecking yards, and even more 124 Sport Spiders. The seat upholstery is very stylish. I checked this car's VIN on the California smog-check database, which shows that it last passed the emissions test in 2009. Perhaps something broke soon after that and the car awaited repairs that never came. It has both a trunk and a frunk. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Just a thing for a nice leisurely drive on a salt flat.