2012 Fiat 500 Pop Hatchback 2-door 1.4l on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat 500X scampers across the Alps

It's been a long time coming, but it's finally here. It's the new Fiat 500X: the rounder, somehow even more retro version of the Jeep Renegade. Joining an ever-expanding Cinquecento lineup alongside the 500, 500C and 500L, the new 500X is - to our eyes at least - the most handsome yet... better looking, at any rate, than the somewhat ungainly Mini Countryman. But despite its more fluid lines, the new 500X is barely any longer than the Renegade and only slightly less tall.
Taking the place of the previous Suzuki-based Sedici, Fiat will offer the new 500X in two versions (one more cosmopolitan, the other more rugged), with three transmissions, three traction systems and a whole mess of different engines. The list starts with a 1.4-liter turbo four with 140 horsepower and a 1.6-liter diesel with 120 hp, later to be joined by a 1.6-liter with 110 hp, a more powerful 1.4-liter turbo with 170 hp and finally the 2.4-liter Tigershark engine with 184 hp. Gearboxes will include 5- and 6-speed manuals and - in a Fiat first - a nine-speed automatic, driving the front wheels (with our without traction control) or all four.
Buyers will also be able to choose between 12 exterior colors, seven interior combinations and eight wheel designs ranging from 16 inches to 18, adding up to a long list of configurations to give the 500X the same kind of mass-customization options that have made its stablemate so successful. The 500X will be manufactured in Melfi, Italy, alongside its Jeep counterpart and will eventually reach over 100 markets around the world - including North America.

Catching up with Chrysler's EV catch-up plan

At your home or office? Those are the key words for how Chrysler and its Fiat affiliate want to narrow the plug-in vehicle sales gap between themselves and more plug-in-centric companies like Nissan and Ford, according Wards Auto. When the gap will narrow is anyone's guess. The US automaker, long a laggard in electric-powertrain development, is working on an wireless, inductive charging system with Qualcomm and which could spur sales of plug-in vehicles for personal use. A wireless system would allow for hands-free charging for vehicles like the Fiat 500e, the company's only plug-in vehicle being sold to the public in the US as well as a plug-in hybrid minivan that's in the works for 2016. On the business front, Chrysler is working with nonprofit NextEnergy on developing a reverse-power-flow system. That would allow for fleet-owning businesses to draw power from their plug-in vehicles' batteries during mid-day peak-energy times, when electricity rates are highest. Chrysler and NextEnergy ran a one-month test of a reverse-power-flow system with four Fiat 500e vehicles last year, and the companies found that they could cut power usage enough to save $1,200. Chrysler extrapolated those numbers to estimate that such a system with just a dozen plug-in vehicles could save a company as much as $27,000 a year. Get more details over at Wards Auto. Featured Gallery 2013 Fiat 500e: Review View 40 Photos News Source: Wards Auto Green Chrysler Fiat Technology Emerging Technologies Electric wireless charging inductive charging inductive