2012 Fiat 500 Pop 2dr Hatchback on 2040-cars

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2014 Fiat 500L

The saying goes that man cannot live by bread alone, and neither can automakers live by selling one car alone. This holds especially true for automakers with a budding dealer network to support, like the Fiat brand, which returned to US shores in 2011 after a 28-year absence. The company's single car to sell at the time was the Fiat 500, a cute retro rebirth of the original, iconic Cinquecento, which your toddler now calls Luigi thanks to Pixar.
Since then, the new 500 has sold reasonably well here in the US, and the Fiat brand has been following the same playbook that another purveyor of pint-sized autos, Mini, has used: sell as many variants as you can of the one model you've got. So we have the 500, 500C drop top, high-performance 500 Abarth, all-electric 500e and a few additional trim levels and special editions to further fill dealer showrooms. But the axiom that automakers cannot live selling one car alone still stands, and so Fiat has finally introduced its second model, the larger 500L.
Executive Editor Chris Paukert completed our First Drive of the 500L back in June, and was left pleasantly surprised by its combination of utility, offbeat style, fun-to-drive demeanor and value. We've also, however, read some scathing reviews, like this one from The New York Times. I wasn't sure where the truth lay when the keys for this top-trim 2014 Fiat 500L Lounge were handed to me, but finding out would be but a short week of together time away.

Fiat's billboard helps drivers parallel park

In some vehicles with bad visibility out the back and no rear sensors for help, parallel parking can get a little difficult. For drivers at one particular parking spot in Germany, though, it could hardly be easier. Fiat and advertising agency Leo Burnett Germany created an interactive billboard where a variety of characters assist drivers in parking. Ultrasonic sensors that are attached to the other vehicles in the surrounding parking spots are the key to this novel idea. They monitor how close a driver's car is getting, and the character on the screen shows how much room is left before crashing. For some added visual interest, the helpers change each time, including a woman in a Playboy bunny outfit, an old man, a little girl, and others. The stunt looks quite inventive in this video and is meant to promote Fiat's Park Assist feature.

Fiat 500 Cattiva and Abarth Tenebra concepts showcase design to enhance personality

Fiat brought out two new design concepts at the Detroit Auto Show, both intended to expand the appeal of its 500 Turbo and 500 Abarth models with upgraded and unique appointments inside and out.
First up is the Fiat 500 "Cattiva," based on the 500 Turbo, painted with a vibrant Rame (Copper) exterior with contrasting Nero (Black) accents. The turbocharged 500 features gloss Nero headlamp buckets, parking lamp bezels, tail lamps and a roof-mounted spoiler. Special 16-inch alloys, painted satin dark gray, hint at the sport-tuned suspension inside each fender. The appointments are continued inside its cabin with leather sport seating, Matte Nero instrument panel and other trim upgrades. Lastly, the sound package is the segment-exclusive Beats Audio system.
The Fiat 500 "Tenebra," based on the 500 Abarth, is painted in Matte Grigio (Gray) with Nero accents, just like its sibling. In addition to gloss Nero headlamp buckets, parking and tail lamps, it is fitted with 16-inch alloys with a Nero chrome finish. Setting itself apart, the signature Abarth bodyside stripes (and mirror cap) are Grigio in color and there is a large Abarth "Scorpion" logo on the roof. Inside the cabin, the Tenebra features performance seats with leather upholstery, a flat-bottom steering wheel and other cosmetic upgrades. Like the Cattiva, the Beats Audio system is standard.