2012 Fiat 500 Pop on 2040-cars

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Fiat previews production 500X on Melfi assembly line

The Fiat assembly plant in Melfi, Italy, may not be one that appears on our radar that often. It's been in operation since 1993, but until recently only built the Punto - a model that's been around in its current form with few modifications for the better part of a decade, but hasn't warranted the transatlantic voyage to American showrooms. Fiat recently added to the Punto assembly line in Melfi the production of the new Jeep Renegade, but that's not all.
Soon the Renegade (which you can see being built in the background of the image above) will spawn the 500X, a small crossover based on the same platform but with what you can see will be a more rounded shape. Replacing the Sedici (a.k.a. SX4) that was jointly developed with Suzuki, the 500X will join the Cinquecento family alongside the 500 hatch, 500C convertible and 500L minivan, the latter on whose design we hope the 500X will prove a marked improvement.
Expect the 500X (or so it's expected to be called) to be revealed on July 4, which will mark not only the 238th anniversary of the US Declaration of Independence but also the 57th anniversary of the original 500's debut.

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Fiat loses $14k on every 500e it builds, Marchionne doesn't want you to buy one

Fiat Chrysler Automobiles CEO Sergio Marchionne made some interesting comments during a frank and entertaining talk at the Brookings Institution earlier today, saying he hoped that no one bought the Fiat 500e, the well-received EV based on the adorable Italian car.
"I hope you don't buy it," said Marchionne, during a talk and question-and-answer session that focused on the aftermath of the automotive bailouts, "because every time I sell one, it costs me $14,000."
"I'm honest enough to tell you that I'll make the car, I'll make it available, which is my requirement. I'll sell the limit of what I'm required to sell and not one more," Marchionne said. "If we build just those vehicles, we'll be back in Steve [Rattner's] successor's office in Washington asking for a second bailout, because we'll be bankrupt by Christmas"