2012 Fiat 500 No Reserve on 2040-cars

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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Fiat: Ready For Action

Leave it to Fiat to employ a certain little blue pill in its 2015 Super Bowl advertising. The company employed a Viagra-like medication to highlight its all-new 500X soft-roader, a larger, all-wheel-drive variant of the cute-as-a-button 500 hatchback. It's not until the end of the ad that you realize just what the advertisement is for, but once you get to the car, you're sure to get a chuckle.

Fiat updates 500 with new display, automatic transmission for turbo models

Just last month at the Geneva Motor Show, Fiat announced some updates for the European-spec 500, including a new dashboard display. Now it's announced that the same updates are being applied to the US-spec model.
Similar (if not identical) to the display in the 500E, the conventionally powered 500 now benefits from a seven-inch high-definition TFT instrument display to monitor data including vehicle speed, fuel level, fuel consumption and remaining range. Data from the infotainment system is also displayed on the panel, and if you spec your Cinquecento with the rear parking sensor, that'll be displayed on there too.
There's a redesigned center console and some new color options as well, but those looking for a turbocharged experience without the hassle of swapping gears themselves will be more interested in the new automatic transmission option. Previously available only with a manual, Fiat is now offering the 500 Turbo, 500 Abarth and 500 Abarth Cabrio with a six-speed automatic transmission supplied by Aisin. Look for the new models to hit your local Fiat Studio this July, and feel free to read the official announcement below.