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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

Marchionne to take his sweater and go home after 2018

The end is in sight for Fiat Chrysler boss Sergio Marchionne, who confirmed in an interview with Bloomberg that once FCA's sweeping five-year plan is completed, he'd be stepping down from his post to "undoubtedly" do something else that didn't involve turning around global corporations. That would mean he should finish up after 2018 if all goes according to plan.
"It's as important to walk away from the table as it is to sit down," Marchionne told Bloomberg.
Marchionne has been at Fiat since June of 2004 and is one of the chief architects behind the Italian company's acquisition of Chrysler. Despite his successes, he does sound quite ready to move beyond the auto industry, rhetorically asking his Bloomberg interviewers if there "are other things I like to do apart from this?"

Playboy's Playmate of the Year gets a Fiat 124 Spider

As Playboy's latest – and possibly last – Playmate of the Year, we have little doubt that Eugena Washington can get a ride in just about any car she wants. But for the next two years she'll be driving herself around in a 2017 Fiat 124 Spider – the model that FCA has fittingly positioned as the automotive equivalent of Viagra. A two-year lease on the Japanese-made, Italian-styled roadster is part of Washington's prize package for winning the magazine's top honor, along with $100,000 in cash. The actress and model has already made it to the top three in the seventh season of Tyra Banks' show America's Next Top Model and has appeared in advertising campaigns for Lexus, Target, and an array of cosmetics brands. Eugena is the publication's 57th Playmate of the Year, and the third black woman to receive the title (following 1990's Renee Tenison and Ida Ljungqvist in 2009). But she may also be the last as the magazine, in an historic move, transitions away from nudity in print and into the mainstream to compete with publications like GQ and Vanity Fair. Related Video: Eugena Washington, Playboy's 2016 Playmate of the Year, With All-new 2017 Fiat 124 Spider May 12, 2016 , Auburn Hills, Mich. - Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year. Along with her title, Washington receives $100,000 in prize money and a two-year lease on the all-new 2017 Fiat 124 Spider. Reviving the storied nameplate, the all-new 2017 Fiat 124 Spider brings its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design. Washington is featured on the cover and a 10-page pictorial inside Playboy's June 2016 issue. Click here for more from the May 11 announcement. ### Playboy Names Eugena Washington Its 2016 Playmate Of The Year LOS ANGELES, May 11, 2016 /PRNewswire/ -- Eugena Washington, an accomplished model and actress from Palmdale, California, has been named Playboy's 2016 Playmate of the Year and will be formally introduced to press today at the Playboy Mansion in Holmby Hills, California.