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FCA-Renault merger faces tall odds delivering on cost-cutting promises

FRANKFURT/DETROIT — Fiat Chrysler Automobiles and Renault promise huge savings from a mega-merger, but such combinations face tall odds because of the industry's long product cycles and problems translating deal blueprints into real world success, industry veterans told Reuters. BMW's 1994 purchase of Rover, and Daimler's 1998 merger with Chrysler both made sense on paper. The companies promised to hike profits by combining vehicle platforms and engine families. Both combinations proved unworkable in reality, and were unwound. Renault and Nissan, which have been in an alliance since 1999 designed to share vehicle components, have only managed to use common vehicle platforms in 35% of Nissan's products despite an original target of 70%, according to Morgan Stanley. FCA and Renault have raised the stakes for themselves by ruling out plant closures. That increases the pressure to achieve more than $5 billion in promised annual savings from pooling procurement and research investments. The two companies have yet to fill in many of the blanks in the merger plan put forward by Fiat Chrysler. Renault's board is expected to act soon to accept the proposal, but that would lead only to a memorandum of understanding to pursue detailed operational and financial plans. A final deal and the legal combination of the two companies could take months to complete if all goes well. Pressure to cut automotive pollution is driving the latest round of consolidation. Automakers are looking at multibillion-dollar bills to develop electric and hybrid cars and cleaner internal combustion engines. Fiat Chrysler and Renault are betting they can design common electric vehicle systems, then sell more of them through their respective brands and dealer networks, cutting the cost per car. Developing all-new electric vehicles can bring more opportunities to share costs from the outset, industry experts said. "With the emergence of connected, autonomous, electric and shared vehicles, carmakers face immediate investments, so new opportunities for sharing costs have emerged," said Elmar Kades, managing director at Alix Partners. However, most electric vehicles lose money. This is a challenge for city car brands in Europe in particular. Both Renault and Fiat rely heavily on this segment for sales.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

FCA goes natural with CNG fleet

FCA Transport, the fleet of tractor trailers owned by FCA US that hauls parts from suppliers and to assembly plants, is going green. By converting its 179 trucks from diesel to compressed natural gas, CO2 emissions will drop by 16,000 tons per year based on the cumulative 16 million miles the fleet covers annually. That is roughly equivalent to the yearly energy use of 1,500 homes, the same as not burning more than 17 million pounds of coal. FCA says rolling out the largest CNG-powered truck fleet in Michigan took two years to execute and a $40-million investment, including $5 million to build the largest private CNG station on the continent. It also required the assistance of Cummins, Allison Transmission, and Agility Fuel Systems. There is an upside for FCA Transport in all of this: the company estimates fuel savings of 35 percent from not having to buy 2.6 million gallons of diesel every year. It's probably no coincidence that this announcement comes as world leaders tackle the same problems at the Paris Climate Change Conference. The press release below has more. FCA US Launches Largest Private Fleet of Natural Gas-Powered Semitrucks in the State of Michigan- Company announces $40 million investment in Detroit to convert 179 parts-hauling trucks to compressed natural gas (CNG)- Investment includes facility and infrastructure upgrades and the installation of the largest private CNG fueling station in North America- Fleet's transition to CNG will reduce CO2 emissions by more than 16,000 tons per yearDecember 4, 2015 , Detroit - FCA US LLC announced today that it has invested $40 million in FCA Transport, the FCA US-owned truck fleet, to convert its 179 Detroit-based parts-haulers to run on compressed natural gas (CNG) rather than traditional diesel. The move gives FCA the largest private fleet of CNG-powered heavy-duty vehicles in the state of Michigan."Our transition to CNG reflects the way FCA US attempts to balance our search for profitability with social responsibility and community development, including environmental stewardship," said Steve Beahm, Senior Vice President – Supply Chain Management, FCA – North America. "This project was a win-win-win – it offered a solid business case, clear environmental benefits and an opportunity to invest in our Detroit facility and workforce."FCA Transport, built in 1965, is located on Lynch Road in Detroit, just across from the Detroit City Airport.