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Four-horse race opens up for next Chrysler-Fiat CEO

There are some companies that could change leadership overnight and still remain more or less the operations that they are. But some have built themselves up around one central figure. Just ask Carlos Tavares, who found he couldn't escape the long shadow of Renault-Nissan CEO Carlos Ghosn. Tavares recently left to find his own limelight. But Ghosn isn't the only executive who presides over two disparate automakers on opposite ends of the globe.
Having built up Fiat and Chrysler around himself, we can hardly imagine either automaker getting along without Sergio Marchionne. But the day will come when the famously sweater-clad bigwig will step down. The pressing questions remain when when that day will come, and who will take his place. The only solid clues we have are in the statements made mostly by Marchionne himself, but those statements have been all over the place. When speaking to Automotive News in 2012, he said he would step down "no earlier than 2013, no later than 2015." But a year later, he had already seemingly changed his tune, indicating he could still be at the helm in 2016. Fiat chairman John Elkann seems to think Marchionne, 61, could and should stay on longer.

Mopar's 80 years told through vintage ads

It's more than just car parts. Mopar started in 1937 an antifreeze brand, and 80 years later Fiat Chrysler's now-iconic aftermarket division is known for everything from muscle cars to smart phone apps. This is reflected in its advertisements over the years, which show off the brand's capabilities at different moments. Rediscovered from deep in Mopar's archives as it kicks off a year-long celebration of its history, the ads are snapshots of the former Chrysler Corp. and the mood of America at those times. A colorful, free-spirited 1972 ad hawks T-shirts. A plainer 1964 spot shows off Mopar's expansive portfolio with the tagline, "sorry, we ran out of space!" There were too many parts to show them all. Another 1960s ad explains Mopar's new wire and cable products in what was likely a magazine spread or multi-column newspaper entry. Going back farther, an ad from the 1940s touts radios through wind-in-your-hair exuberance, while a later placement shows a Ward Cleaver-type waxing his hardtop. Slightly more recently in 1989, Mopar used its muscle-car heritage to encourage restoration and customization just as nostalgia for that era was growing. "The Mopar brand holds an unparalleled place in the automotive world, possessing name recognition, scope of service, and passionate enthusiasts unmatched by any other service and parts organization in the industry," Pietro Gorlier, Mopar's global chief, said in a statement. While those advertisements highlight its earlier days, Mopar is using its 80th year to look forward, noting its modern service offerings, competition in motorsports, and special edition models, like a custom Ram Rebel. These ventures have advanced the Mopar's scope and elevated its awareness with consumers, who often don't know what brand of aftermarket products their car uses. Yes, Mopar still wants to sell as many car parts as possible, but as these ads show, it's always been more than that. Related Video: Featured Gallery Vintage Mopar Ads Marketing/Advertising Chrysler Fiat Automotive History

Junkyard Gem: 1980 Fiat 124 Spider with slushbox

The original Fiat 124 Sport Spider sold like crazy in the United States, with its cheap price tag, raucous-sounding Fiat Twin Cam engine, cool Pininfarina lines, and happy convertible top. They were finicky and fragile, and they broke frequently, so most of them ended up under tarps in driveways and back yards. I have been crawling around in wrecking yards for 34 years now, and the numbers of discarded, never-going-to-get-around-to-this-project 124 Spiders in those yards have remained pretty constant; I see a half-dozen or so junked examples every year, year after year. What I had never seen before now, however, is a Fiat 124 Sport Spider with an automatic transmission. Sure, this car had an optional GM-sourced slushbox available, just as the MGB had a Borg-Warner automatic option, but a car buyer during the Malaise Era generally understood that the only reason to get a flaky, impractical European sports car was for the joy of driving something so lightweight and nimble. Bolting an automatic to one was like chaining a urine-soaked phone book to a jackrabbit. I never believed that anyone actually got the automatic, but here's proof that at least one buyer did. Actually, 80 horsepower in a Fiat with an automatic would be slightly less miserable than 62.5 horsepower in an MGB with an automatic. So there's that. Related Video: Featured Gallery Junked 1980 Fiat 124 Sport Spider in Denver junkyard View 15 Photos Auto News Fiat fiat 124 spider