2012 Fiat 500 C Lounge Convertible Navigation Leather Bose Audio Green Coupe on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Dodge, Jeep and Ram could soon be owned by Chinese automakers

For the past several years, Fiat Chrysler CEO Sergio Marchionne has made it widely known that the automaker he helms is up for grabs. First, he sent an email to GM CEO Mary Barra, who immediately refused to even discuss a merger. Later, Marchionne set his sights on Volkswagen. That too was swiftly rebuffed. It seemed like no global automaker was remotely interested in a partnership. Now, Automotive News reports that several Chinese automakers have come calling, only FCA isn't ready to answer. At least not yet. The news broke this morning that a major Chinese automaker had made an offer to purchase FCA for slightly above market value. FCA refused, saying the offer wasn't quite generous enough. It's unclear which automaker made the offer, but Automotive News says there's more than one interested party. FCA representatives have recently traveled to China to meet with Great Wall Motors, while Chinese representatives were seen at FCA corporate headquarters in Auburn Hills, Mich. The Chinese government has a lot of money invested in local automakers. It's putting pressure on these automakers to expand globally, including to the United States. As it stands, it's a matter of when a Chinese automaker will start selling cars here, not if. Purchasing an established automaker with a wide range of products and a huge dealer network would do wonders in giving the Chinese a foothold here. Sure, Geely owns Volvo, but a luxury automaker doesn't have nearly as much reach as a more mainstream company like FCA. This seems like the best case scenario for both a Chinese automaker looking to move into the U.S. and for FCA, at least from a business standpoint. The latter doesn't seem to have any other interested parties. It will be interesting to see how FCA would sell a deal like this to the public. We're not sure everyone will be happy with Dodge, Jeep and Ram falling under Chinese ownership. FCA didn't turn down the Chinese because they didn't like the idea. It turned down the offer because there wasn't enough money on the table. Related Video: News Source: Automotive News Earnings/Financials Alfa Romeo Chrysler Dodge Fiat Jeep RAM

2017 Fiat Model Year Preview and Updates

With the 'new' having worn off of Fiat's 500, it's left to the FIAT 124 SPIDER to heat up the Fiat showroom. 124 Spider: The Fiat two-seater is all-new, and from a branding perspective a return to a designation popular with Fiat fans throughout the '70s. This, however, is more Hiroshima than Turin. Its platform is shared with Mazda's Miata, while Fiat supplies its own brand-specific sheetmetal and drivetrain. 500: Despite its relative freshness here in the States, the 500 is in its tenth year of global production. Changes in '17 are both minor and substantive. For the convenience of buyers (and sanity of dealers) trim levels are reduced to Pop, Lounge and Abarth; window stickers are lowered across the lineup; and options that were once available only in packages are now offered separately. The end result is some surprisingly good price points, from top (Abarth) to bottom. 500L: Fewer trim levels and lower prices, while still failing to answer the question: Why is this sold in the US? 500X: An Italianate take on the Jeep Renegade, which itself is a Jeep-oriented take on the 500X. Like the other models in the Fiat lineup, trim levels on the 500X are reduced to three – Pop, Trekking and Lounge – while the window stickers are lowered and options are now available separately.