2012 Fiat 500 Abarth - Tributo Ferrari Styling And Factory Boosted To 200hp! on 2040-cars

Auto blog

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.

2016 Fiat 500X First Drive [w/videos]

Fiat's return to the US market four years ago is already cooling off. Neither the Lilliputian 500 or its larger sibling, the 500L, have caught on with mainstream customers. Both were designed years ago for European roads, which are tight and crowded. That's the antithesis of America's driving ethos. Fiat knows this, and its answer is the 2016 500X. It lays the brand's curvy design over a crossover-style package with available all-wheel-drive. There's more room for cargo to suit our national preference for extra space. The 500X still has Italian charm, but it feels more at home on US roads than other Fiats. Put simply, the 500X isn't a transplant, it's made for American buyers (even if it's assembled in Italy, alongside the Jeep Renegade). We were skeptical that the 500X could turn around Fiat's fortunes, but this cute crossover had a way of winning us over. Maybe it was the bright arancio paint (Italian for "orange") of our test car, the most expressive of the 12 exterior hues. Even in the shadowy indoor setting where our test drive begins, in Culver City, CA, this car stands out. In stark contrast, the black and grey interior is subdued and tasteful. Out test car is a Trekking model, the middle of five trim levels, fitted with the optional 2.4-liter engine. This naturally aspirated four-cylinder is a 'free' upgrade from the standard 1.4-liter turbo, but mandates the addition of a nine-speed automatic transmission for $1,500. Taking off through morning traffic, we head for the Santa Monica Freeway. At the entrance we're pitted against an older Toyota Camry in an on-ramp drag race. We lay on the throttle to put the Tigershark engine's 180 horsepower and 175 pound-feet of torque into full use, and leave the Camry in the dust. As we head north toward Malibu, we can already tell that the 500X feels like a different kind of Fiat, more substantial. It fills the lane. There's an upright driving position, and we feel confident cruising along at 70 miles per hour. Okay, so the 500X can handle an interstate, but what about an open road? We make our way to the Pacific Coast Highway, California's State Route 1, a logical place to test Fiat's claim of being more in step with American buyers. There are stoplights. People wander across the street towards the beach. Cars pass us and we pass them. Subtract the ocean air and surfers, and this road is what a lot of US motorists deal with every day. The 500X is all up for it.