2012 Fiat 500 on 2040-cars

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FCA's puzzling trademark spree includes Apache and Orange Peelz

Here's one for the Mystery Machine. As noted by the WagoneerFans forum and picked up by Motor1, Fiat Chrysler recently went on a one-day trademark application spree at the U.S. Patent and Trademark Office. On March 6, the automaker applied for the names Apache, Farout, Orange Peelz, Shocker, Tomahawk, and Top Dog. All have been requested for "Land vehicles, namely, passenger automobiles," and the best guess so far has them being applied to concepts during next month's Easter Jeep Safari, which, assuming it goes ahead, will happen April 4-20. As for historical ties, one name has a connection to Dodge, another was a codename for a Dodge engine, and one was used on a previous Easter Jeep Safari concept. Tomahawk rings the loudest bell, that name applied to the four-wheeled, Viper-engined concept motorcycle that Dodge rolled out at the 2003 Detroit Auto Show. The company supposedly sold nine examples of the "rolling sculpture" through Neiman Marcus over a four-year period. It doesn't appear FCA has used the name since, internally or otherwise. There is, however, a Cherokee tomahawk — not referring to a Jeep, but the light, short-handled ax used by the Native American Cherokee tribe. This one seems made for Safari use. Apache has a Dodge and a Jeep tie-in. At one time, Apache was the codename for the 6.4-liter Hemi V8 marketed as the 392 V8 on the Charger and Challenger R/T Scat Pack trims. That engine makes 485 horsepower and 475 pound-feet of torque. But Jeep showed a Wrangler Apache concept (pictured) at the 2012 Easter Jeep Safari, built with a Mopar conversion kit for a 6.4-liter Hemi making 470 hp and 470 lb-ft. Mopar sold the V8 swap kits at least through 2016, but they appear to have fallen off the Mopar menu. At one time there were rumors of a supercharged Apache with more than 600 horsepower, and wouldn't that be a welcome surprise in Moab. The Farout could be a more or less extreme overlanding take on last year's Easter Jeep Safari Wayout concept, depending on whether one considers "way" or "far" more radical. The Shocker, Jeep might be disappointed to discover, already has an outside link in the Jeep Shocker stickers made for Wichita State fans who love America's 4x4. As for Orange Peelz, it's pretty close to Pedro's bicycling degreaser called Oranj Peelz, but a Jeep conception could be anything. Except maybe a paint color. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

FCA is setting a five-year strategy: Here's how the last one played out

We're slightly more than four years removed from Sergio Marchionne last five-year plan for FCA, a tell-all where the Italian-American automaker divulged its plans for the 2014 through 2018 model years. It was a grand affair, where Sergio told FCA investors that all was right in Auburn Hills, Alfa Romeo and Maserati were making comebacks, and the fifth-gen Dodge Viper received a mid-cycle refresh. You can read every last one of those past predictions right here. We're on our way to Europe to see Sergio's sequel, coming out Friday straight from FCA's Italian headquarters. (Bloomberg reports a plan to expand Jeep and Ram globally, combine Alfa Romeo and Maserati into a single division for an eventual spinoff, and downsizing Fiat and Chrysler. Also, EVs.) But before we arrive in Italy and find out exactly what Marchionne has planned for 2019 through 2023 as his last act as CEO, let's take a minute to tally up the results of his last term based on the same scoresheet we used in 2014. Now, we're only five months into 2018, so much of this — including vehicles like the Ram HD and Jeep Grand Wagoneer — could still debut this year. For those, we'll mark things TBD. We're not going to draw any conclusions or make any objectionable remarks. We're simply going to let the stats speak for themselves.

Next-generation Fiat 500e EV will be all new at 2020 Geneva Motor Show

Fiat's electrified European future begins with the next-generation 500e coming to the 2020 Geneva Motor Show. Maintaining the overall proportions of the current car, everything under the skin will be new, starting with the EV platform. This is the same architecture that would propel a potential production version of the "Affordable But Cool" Centoventi concept that Fiat brought to this year's Geneva Motor Show. Fiat- Chrysler marketing boss Olivier Francois described the new 500e as, "A new 500, totally renewed. A new object. Totally electric. It's kind of an urban Tesla, with beautiful style. Italianess, dolce vita in an electric car. It's the polar opposite of Centoventi." We doubt the Centoventi concept's battery arrangement will debut in the 500e, but that would be cool. The show car's modular battery concept could run for 62 miles on its integrated unit, but more batteries could be added — including one under the seat — for 310 miles of range. Instead, we'd expect Fiat to shoot for something like the Peugeot e-208, which gets a WLTP-rated 211 miles of range. The Italian carmaker doesn't sell the 500e in Europe. Fiat's starting its electric push there with the new 500e because it wants to enter the market at the low end of pricing. That segment is also where the brand happens to be strongest; Autocar wrote that the 500 and Fiat Panda account for a third of the city car market. Since the new Fiat 500 arrived 12 years ago, more than 2 million have been sold in Europe alone. Although an Italian buyer can purchase a Fiat 500 Pop for 14,350 euros (about $16,300), Francois said the average transaction price is 24,000 euros ($27,250). The competition in the urban EV segment sells for around 32,000 euros, leaving Fiat room to make a digestible price jump from what buyers pay now for ICE versions. More competition is on the way, too, with Mini's electric Cooper coming this year, and Honda's rocking little Urban EV soon. Fiat takes an intermediate step later in 2019 when a 500 with a mild hybrid system goes on sale. That model employs a 12-volt belt-driven starter-generator. The current 500 with internal combustion will continue alongside the electric variant with stylistic and technical updates. The coming 500e platform, developed at FCA, is called the City Car powertrain.