2012 Convertible Fiat 500c Rare Style-metallic Sparkling Paint on 2040-cars

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2017 Fiat 124 Spider Elaborazione Abarth is lacking its sting

After seeing the 2017 Fiat 124 Spider Elaborazione Abarth at the New York Auto Show, we're starting to understand the convertible is essentially Fiat's take on the 2016 Mazda MX-5 Miata Club trim. Thing is, the Abarth name is synonymous with big performance out of tiny engines, and that's exactly what the latest Fiat 124 Abarth gets in Europe. We want it here, too. Despite the scorpion badge on the fender, this model makes the same 160 horsepower and 184 pound-feet as the standard 124 Spider. By way of comparison, the 1.4-liter turbocharged four-cylinder makes 170 horsepower in Europe. Customers here can choose between a six-speed manual or automatic to route power to the rear wheels through a limited slip differential. The Elaborazione Abarth isn't completely without improvements, though. The droptop gets a stiffer suspension with Bilstein shocks, and a Sport Mode button adds an extra edge when drivers want it. Brembo four-piston calipers are optional, and the US model keeps the European Abarth's retro touches like the black hood. Unfortunately, Abarth's performance legacy holds the Elaborazione Abarth back, rather than helping it. The Mazda MX-5 Miata Club gets most of the same upgrades, including a limited-slip differential, Bilstein shocks, and optional Brembo brakes. However, the Miata's sporty trim is easy to accept because it's just part of the regular lineup; Mazda doesn't attach a brand name with racing history to the sharper model. In contrast, the scorpion badge on this 124 Spider makes the convertible hard to accept as a real Abarth. Related Video:

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat 500 Fiore Rosa is Italian-Japanese cute-overload fusion

If you live in Japan and you want to get something for your special someone for Valentine's Day, then slow dance down to your Fiat dealer and check out the Fiat 500 Fiore Rosa. A holiday special, the pale metallic pink Cinquecento is limited to 150 examples and only on sale from February 14-17. But beware the connotations, because as far as we can glean from Google Translate, the 500 Fiore Rosa is a bargain model, getting halogen lights instead of bi-xenons, manual air-con instead of climate control, 14-inch steel wheels instead of 15-inch alloys, and going without chrome trim, glass roof, parking sensors and alarm.
It's fitted with the TwinAir engine and gets the same price as the regular 500 TwinAir, however - 2,200,000 yen ($23,559 US). Other than the special name, we can't figure out where the 500 Fiore Rosa is hiding its treats, especially because it gets the el-cheapo wheel covers of the 500 Pop fitted with the 1.2-liter engine instead of the 500 TwinAir wheels. But if you want to make a statement, it's there. And we're talking to the women of Japan, because apparently they're the ones who buy the gifts on Valentine's day in Nippon.