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The Fiat 500 GQ Edition is not all that it appears to be

With Fiat's business model effectively previewed by rival Mini's moves toward success throughout the years, it's certainly no surprise to see the Italianate 500 start to cough up some limited edition models. The 500C has already, and famously teamed with Gucci (via a small J.Lo kerfuffle) and now Fiat has brought a 500 GQ Edition to Geneva, presumably for gentlemen drivers with style.
The co-branding with Gentleman's Quarterly includes orange GQ badges that match 500 logos of the same color. The show car seen here is presented in a matte grey and carbon black paint scheme that will not be offered for the public when the car goes on sale in Europe (500 Bait and Switch Edition is more like it). Instead, European customers will get a two-tone metallic grey/black 500S, with chromed mirror caps, unique 16-inch wheels, orange brake calipers. Inside we're told the car will offer unique leather seats and a leather-covered gear knob.
See the show car in our gallery above, and scroll down below for the press release.

KSPG testing low-noise EV range extender engine

If you're going to add a gas-burning engine to an electric vehicle, it makes sense to have it be whisper quiet. We haven't heard the engine ourselves, but supplier KSPG AG said during the Detroit Auto Show this week that the range extender it put into a Fiat 500 for test purposes introduced "barely perceptible noise and vibration" levels. The engine, a two-cylinder V-type with something called "FEVcom vibration compensation" that allows the engine to kick on and power the vehicle without the cabin occupants really being able to notice. The whole unit - including a vertical crankshaft, two generators and gear wheel drive - comes in a ready-to-install support frame, KSPG says. Installed in the 500, it certainly looks tiny (click the image above to see what we mean). KSPG says the range extender is "largely universally mountable" and could be made cheaply if it were used in a variety of vehicles. KSPG worked with FEV on the project. Read more in the press release below. Low-noise range extender dispels battery runtime angst January 13, 2014 Together with FEV GmbH, KSPG is currently and successfully testing a range extender developed for electric vehicles. The test vehicle, based on the FIAT 500, has already undergone comprehensive tests at KSPG. Customer response to tests conducted at various OEMs underscore the targets achieved in the development of this extender where emphasis was on barely perceptible noise and vibration from the 2-cylinder V-type engine fitted with FEVcom vibration compensation. Thanks to its dedicated design features including active vibration compensation and convenient mounting location, the system on show performs excellently in the noise- vibration-harshness discipline. As a consequence, the impression of low-noise electric propulsion hardly suffers whenever the extender goes about its work. The range extender allows vast flexibility in the configuration of its operating strategy. Depending on the timing and load conditions for when it starts up, the unit's "operating philosophy" can be very closely adapted to any given conditions. The extender's advantages are to allow a reduction in battery size and cost and in the related weight. Also, the car can maintain its customary travel range without having to stop for lengthy recharging. It dispels "runtime angst," a phenomenon not to be underestimated when introducing electric mobility.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."