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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2013 Fiat 500e

A Juice Box With Style And Substance
It happens nearly every day, and as often as not, I'm the guilty party: someone slips an eBay Motors or Craigslist link into the fetid automotive stew that is the Autoblog editors' online chatroom. Typically, it's enough to momentarily derail an otherwise productive dialog about editing a breaking news item or researching an arcane bit of automotive history. Predictably, we've all got our favorites. Once dubbed "Mr. Other Makes" by a former coworker and friend who noticed my penchant for four-wheeled eBay esoterica, I can't help but spend at least a few minutes trawling the online classifieds every night before I go to bed, staring glassy-eyed at some basketcase Bitter SC, Inca-wheeled Saab 99 Turbo, a moonshot Plymouth Road Runner Superbird or resuming my quest to seek out the world's last remaining unmolested first-gen Nissan Sentra SE-R.
Every Autoblog staffer has their peccadilloes, Editor-in-Chief John Neff among them. His classified quests skew toward larger sport sedans that discreetly package big performance. As the former owner of a first-gen Ford Taurus SHO Plus, Neff is a serial viewer of Pontiac G8, Audi S6, Lincoln LS V8 and BMW M5 listings. Yet the current apple of his eye is the 500E. No, not the bubbly electric Fiat shown here that shares its name, but rather the imposing 1991-1994 Mercedes-Benz E-Class, a hand-built V8 monster developed and assembled with Porsche acting as Daimler's skunkworks. A rare car, its values are starting to escalate, a reality that has Neff closer than ever to pulling the trigger.