1974 Fiat 500 Excellent Condition on 2040-cars

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Fiat debuts 500 Ribelle, 500L Urbana Trekking

Fiat has introduced a pair of special edition models at the 2014 Miami Auto Show, trotting out the 500 Ribelle and the 500L Urbana Trekking.
The smaller of the two, the compact 500 Ribelle, expands on the 500's retro-chic looks by adding a red roof, spoiler and mirror caps, which should contrast nicely with the limited color palette of Bianco, Billet Argento, Grigio and Nero Puro. Aside from the paint changes, Fiat has added gloss black headlight and taillight bezels and black wheels. The cabin comes with a choice of two upholstery colors: gray and red or gray and black.
The five-door 500L Urbana Trekking adds a few pieces of matte-painted trim, in the form of new mirror caps, side sills and body side molding. Matte-black, 17-inch wheels spice up the exterior and match the standard black roof, while Fiat's six selectable colors (Verde Bosco Perla, Rosso Perla, Giallo, Bianco, Grigio Scuro and Blue Tornado) add a degree of customization to the limited-edition five-door. For some reason, the pretty matte paint shown in the gallery was a one-off item for the debut car, and won't be offered to consumers. Gloss black interior trim pieces and a mix of black leather and leatherette change up the interior ever so slightly. Beats Audio and satellite radio are both standard features.

FCA: PSA deal terms still intact despite dividend cut report

MILAN - Fiat Chrysler (FCA) said the terms of its merger with France's PSA had not changed after an Italian newspaper report that it was looking to spin off assets to reduce a planned 5.5 billion euro ($6.2 billion) cash pay-out to its shareholders. FCA said on Friday that it was sticking to the deal agreed with PSA in December before the coronavirus crisis hit demand for cars. "The structure and terms of the merger are agreed and remain unchanged," a spokesman for the Italian-American automaker said. FCA and PSA plan to finalise their merger by the first quarter of next year. PSA declined to comment. Italian business newspaper Il Sole 24 Ore said that FCA could conserve cash by reducing the special dividend, possibly by handing shareholders assets as compensation. Il Sole reported that talks were at a very early stage and no decision had been taken, adding the that aim was to keep the 5.5 billion euro value of the special dividend but to turn its "nature" from cash to assets. FCA, has just agreed a 6.3 billion euro state-backed loan to help its Italian unit and the whole country's automotive industry to weather the crisis. Although this does not bar FCA from paying the dividend, as it is not due until 2021 and would be paid by Dutch parent company Fiat Chrysler Automobiles NV, Italian politicians have called into question such a large cash pay-out. Options being considered include spinning off the Sevel van business, a 50-50 joint venture between the two groups, or FCA's Alfa Romeo and Maserati brands, Il Sole said. Sevel, which produces vans in Atessa's plant in central Italy, Europe's largest van assembly facility, could be valued between 2.5 and 3 billion euro, Il Sole said. Its spin-off to FCA shareholders could also help address European Union concerns about the merger's consequences on competition in the van segment. This option looks however complicated, Il Sole said, as it would require PSA transferring its 50% stake in Sevel to FCA. Another option is scrapping a planned spin-off of PSA's controlling stake in parts maker Faurecia, Il Sole said. A source close to the matter said that PSA could instead sell its Faurecia stake before the merger and keep the cash proceeds of the sale within the new merged company. ($1 = 0.8899 euros; additional reporting by Sarah White in Paris; editing by Alexander Smith)