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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Record for tightest parallel parking job provisionally broken again

When you're the best at something, well, you want to keep being the best at something, even if that something is setting world records in parallel parking. Or, based on how often and quickly this record changes hands, perhaps that's especially when it's setting world records in parallel parking. Alastair Moffatt has held the record twice, his reign broken twice by Han Yue, who did it last time in November 2014. That effort reduced the distance between cars to a eight centimeters (3.15 inches). Moffatt was double-dog dared to take his crown back in front of a crowd at the Autosport International Show in Birmingham, England, and he accepted the challenge. Then he beat the challenge, using a 2015 Fiat 500C to shrink the record-setting gap to 7.5 centimeters (2.95 inches). The folks at Guinness are waiting on a few more scraps of documentation from Moffatt's team to make it official, but we figure he knows what he's doing by this point. Once it's been given the stamp, we have a feeling we'll be getting a call from China. Until then, there's video of the new record being set above, and a behind-the-scenes video below. We guarantee you have no idea how much goes into this. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Stunt Drive UK via YouTube, Road & Track Fiat Convertible Hatchback Videos fiat 500c Guinness World Records parallel parking

Facelifted Fiat 500 coming to Frankfurt

Previous spy photos already indicated that a refreshed Fiat 500 was on the way, but the latest shots of it in a parking garage have suggested a much more significant update to the little Italian hatchback than we first thought. Surprisingly, the most recent examples to be photographed have started wearing even more concealment than when we last saw one testing. The camouflage for this hatchback and convertible is so all-encompassing that it makes picking out precise details very difficult. As with the previous shots, the refresh is definitely bringing revised front and rear fascias. However, these photos also show the headlights well masked, and the copious camouflage around the rear-side windows suggests possible changes there, as well. At the rear, the taillights are hidden, but they appear slightly altered with a red portion at the top and white area at the bottom. The concealment is just as prevalent inside, but the 500 appears to maintain a two-tone look. Both body styles of the 500 are rumored to debut sometime this year, possibly at the Frankfurt Motor Show in September.