1971 Fiat 500l on 2040-cars

Auto blog

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

Jeep Cherokee faces on-sale delay

A report in The Wall Street Journal looks at some of the obstacles to the 2014 Jeep Cherokee that go beyond its mootable yet "very contemporary" looks, almost all of them based on Fiat's financial position. Starting with that sheetmetal, in defense of it SRT president Ralph Gilles and Jeep design head Mark Allen said they wanted to "make sure the design still looks modern five years from now."
The WSJ piece doesn't cite longevity as a factor, instead saying that its features originated in a design for an Alfa Romeo, the transformation into a Jeep design meant allowing Chrysler get it to market more quickly and save "hundreds of millions of dollars" in engineering.
The need for Fiat to save money while it weathers the European situation has cut budgets for development, engineering and the pace of retooling the Toledo, Ohio plant to build the Cherokee. In a familiar case of snowballing at work, among the effects will be pushing back the Cherokee's volume sales date and delaying updates to some of Chrysler's other products.

We wish the Fiat Toro compact pickup would come to America

Ready for another round of wailing and gnashing of teeth? Then let the Brazilian-market Fiat Toro pickup commence the lamentations about our domestic lack of compact pickup trucks. Previewed by the FCC4 concept showed at last year's Sao Paolo Motor Show, and then this mule, the little double-cab is rumored to be based on the Small Wide 4x4 corporate architecture that supports the Jeep Renegade. At 193.5 inches long, the Toro is 26 inches longer than the Renegade, 20 inches shorter than the Chevrolet Colorado extended cab, and ten inches shorter than the 2011 Ford Ranger. The Toro is offered in three trims - Urban, Adrenaline, and Country - and two drive options. The Urban comes in a front-wheel drive configuration, and gets a 1.8-liter E-Torq Flex four-cylinder with 138 horsepower mated to a six-speed automatic. Adrenaline is also 4x2 only, but buyers will get a 2.0-liter Multijet turbodiesel with 170 hp tied to that six-speed auto or a six-speed manual. The top Country trim is the only one with 4x4 and it gets all the powertrain options: the 1.8-liter with the six-speed auto, or the 2.0-liter diesel with either a six-speed manual, six-speed auto, or nine-speed automatic. The manual can be specced with 4x2 or 4x4, the nine-speed only comes in 4x4. The turbodiesel has up to 280 pound-feet of torque in other Fiat applications. Fiat Brazil says it can carry five in "the comfort of a luxury car." That might be a bit much, but it is tow-rated for 2,200 pounds and can be optioned with appealingly useful and decorative features like xenon headlights, LED DRLs, fog lights, bright underbody protection, Uconnect with a five-inch touchscreen, light and rain sensors, and a sunroof. The smaller Fiat Strada, a compact Brazilian-market pickup we drove in 2013 that 74 percent of you said Fiat should bring here, managed an easy 50 miles per gallon with a 1.3-liter turbodiesel with 94 hp and 148 lb-ft. The Toro wouldn't be that sippy with fuel, but we have a feeling it'd be more than pleasing to those still hankering for a genuinely small truck with some comfort features and a decent tow rating. We also have to wonder if such a machine, perhaps with the powertrain options of the Jeep Renegade, might help with Fiat's lagging US sales figures. Related Video: