1971 Fiat 500 L Classic Restored on 2040-cars

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Google-FCA deal is a coup for both sides

FCA made a savvy play this week to team with internet giant Google. It's not as sexy as partnering with Apple, but it's almost as good. This move positions FCA to expand its capabilities in the autonomous driving field, and connecting with Google could boost the automaker's image. FCA will provide Google with about 100 Chrysler Pacifica hybrid minivans specially developed for autonomous testing. Google will integrate its sensors and computers into the vehicles. They'll work together at a site in Southeast Michigan and test the prototypes on Google's private test track in California. It's looks like an equitable deal and a win for both sides. "This marks a watershed event for the auto industry on two major levels: contract manufacturing for high tech firms and allowing such firms a clear pathway into the brain of the car," Morgan Stanley researchers said in a note. Don't underestimate how big this is for Google. The deal more than doubles the size of the tech firm's fleet, and does so with the Pacifica, a potentially segment-defining entry. Currently, it's using Lexus vehicles and other modified prototypes as testers. Though FCA is the smallest of Detroit's carmakers, it's also viewed as nimble and willing to embrace change. The Jeep and Ram divisions are as strong as any brand in the industry, and the Hellcats and Viper reinforce FCA's enthusiast cred. Google doesn't need those things, but they're pretty cool associations, nonetheless. If Ferrari can try to position itself as a leather goods maker, Google can have a little octane in its system. While experts expect Google to eventually partner with other automakers or to license its technology (FCA chief Sergio Marchionne reportedly said the deal isn't exclusive), FCA is positioned to get a head start. IHS Automotive predicts there will be 10.5 million self-driving or driverless cars used around the world by 2030. General Motors, Mercedes, Tesla, Volvo, Ford, and others have launched or are planning to roll out their own versions of autonomous driving technology. For now, FCA goes from having no apparent autonomous plans to potentially being among the leaders, and Google secures a legitimate automotive partner. Like we said, it looks like a win-win. NEWS & ANALYSIS News: Sergio Marchionne is taking over the CEO job at Ferrari. Analysis: This is a consolidation of Marchionne's power over the famous Italian sports-car maker and racing team.

Apple picks up former FCA quality boss Doug Betts

Apple made a significant personnel move that further signals its entry into the automotive world, hiring former Fiat Chrysler executive Doug Betts for an unspecified role. The information was obtained by The Wall Street Journal, which cites Betts' LinkedIn page. His career included stints at Toyota and Nissan before joining Chrysler Group (now FCA US LLC) in 2007, although his time there didn't end well. He left FCA, where he served as the automaker's head of quality, after the company's dismal showing in Consumer Reports' 2014 Annual Auto Reliability Survey. According to Betts' LinkedIn profile, which has since been pulled down, his job title reads "Operations – Apple Inc" in the San Francisco Bay area. Apple, meanwhile, was unwilling to divulge anything to the WSJ, although there's plenty to infer based on the hire. Betts wasn't the only big auto-related hire. According to the WSJ, Cupertino also lured an unnamed but "leading" autonomous vehicle researcher from Europe, who will be part of a team being setup to study driverless systems. Related Video:

Apple enthusiasts sleuth out some Project Titan details

With apologies to Tesla fans, there are, perhaps, no brand enthusiasts quite as enthusiastic as Apple enthusiasts. Every scrap of rumor, innuendo and speculation about the company and its endeavors gets thoroughly investigated, with the results promptly posted to the internet, frequently at the AppleInsider website. So, when news of the Cupertino corporation's Project Titan surfaced – deerstalkers were donned, secret sources tapped, and the game was afoot. So, what have they learned so far? A bit, it seems. Perhaps the most tangible nugget takes the unique shape of the Fiat 600 Multipla, pictured above. SixtyEight LLC, thought by AppleInsider to be the corporate sub-entity under which Project Titan is being conducted, imported a 1957 example of this unique bit of Italian automotive history. We don't know if the this "minivan-type" hauler of yore was brought stateside to serve as inspiration for a new design or whether it might end up being a whimsical technology demonstrator. Perhaps neither. We can only hope – or hope not, depending on how you view this variation of the 600 – that an Apple car will carry some Multipla DNA. What we can be pretty sure of is this: Apple enthusiasts will continue to seek out more clues about this program until it's completely revealed, officially or otherwise. You can read more on the Project Titan sleuthing discoveries here. Feel free, of course, to voice your opinions, clues and speculations in Comments below. Related Video: News Source: AppleInsiderImage Credit: Elmar Peiffer Green Rumormill Fiat Minivan/Van Electric project titan icar