1971 Fiat 500 Coupe - (collector Series) on 2040-cars

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Officine Abarth Classiche dedicated to Scorpion heritage

It was only nine years ago that Fiat launched the Abarth brand as its dedicated performance division. But it didn't pull the name and logo out of thin air. Though it was essentially dormant for years, the Scorpion marque has a long history of tuning Italian pocket rockets for both road and race. And now it's launched a dedicated heritage division to manage its considerable history. Opening this week, the new Officine Abarth Classiche program will be responsible, among other things, for the restoration of vintage Abarth vehicles and the certification of their mechanical authenticity. Similar to the Ferrari Classiche department, private owners of classic Abarths will be able to send their pride and joy to the factory for service, maintenance, and restoration at the hands of factory technicians and with the benefit of the company's own archives. Work will be undertaken in a dedicated, thousand-square-foot workshop at the Mirafiori Abarth factory in Turin, and will of course include Abarth-tuned Fiats. But the program is also open to all the various Lancias, Alfa Romeos, Autobianchis, and Cisitalias fettled over the years by the Italian performance studio - to say nothing of the Zagato and Ghia prototypes. Beyond restoration, Officine Abarth Classiche will also organize special events for owners of vintage Abarth machinery, and undertake a comprehensive Abarth registry. It has also commissioned a book on the history of the marque, recreated company founder Carlo Abarth's office at the Mirafiori workshop, and even signed on Carlo's widow Anneliese Abarth to serve as a brand ambassador. It's an ambitious undertaking, and you can read about it in full – along with some history of the name – in the full press release below. Related Video: 18 November 2015 The Great Abarth Classiche Project - The great story of the performances and sporting grandeur of the Scorpion and the records it has broken is celebrated through the ambitious Abarth Classiche initiative.

2017 Fiat 124 Spider: Japanese bones, Italian flair

Fiata! Fiat + Miata. That's exactly what we have here in the new 124 Spider that officially debuts in Los Angeles this week. FCA leveraged Mazda's excellent fourth-generation MX-5 Miata platform, but created something rather unique in the process. Yes, it's more than just a rebadged Mazda. See what we mean with a lot more detail, here. The big difference is design, Fiat having incorporated totally new sheetmetal for the 124 Spider. It's a polarizing look, perhaps not as friendly as the Mazda, and Fiat says it pays homage to the original 124 Spider from long ago. There's an upright fascia with rounded lamps and a nice LED running lamp signature, mimicked out back with squared-off taillamps with LEDs that light up the outline of the taillamp housings. Curves and lines abound, making the Fiat an interesting roadster to behold. Under the hood lies Fiat's 1.4-liter, turbocharged, inline four-cylinder engine, plucked from the 500 Abarth. It makes 160 horsepower and 184 pound-feet of torque, and can be mated to either a six-speed manual or automatic transmission. Fiat's quite insistent that its 124 Spider has the soul of a proper Italian roadster, and from some short teaser videos we were able to watch, it sounds like the little droptop will offer plenty of raspy, throaty, aural delight. The interior is, well, straight from the Miata, right down to the control knobs for the HVAC system, infotainment screen (no UConnect here), and window switches. But that also means the roof is easy to unlatch and throw back, the seats are surprisingly comfortable, and there's ample room for even larger drivers. Fiat will launch the 124 Spider next summer, and the first 124 examples will be offered in a limited-edition Prima Edizione Lusso trim, with individually numbered badges. Those first samples will be available in a unique Azzurro Italia (read: blue) paint. Read Fiat's full press release below for more details, and don't forget to check out or deep dive about how this car stacks up agains the Miata on which its based. All-new 2017 Fiat 124 Spider Revives Legendary Nameplate with Iconic Italian Styling and Dynamic Driving Experience - 2017 Fiat 124 Spider returns nearly 50 years after original introduction Revival of roadster continues expansion of FIAT brand in North America - Delivers iconic Italian style with modern adaptation of original Spider legend - Powered by turbocharged MultiAir 1.4-liter engine for 160 horsepower and 184 lb.-ft.

Fiat's billboard helps drivers parallel park

In some vehicles with bad visibility out the back and no rear sensors for help, parallel parking can get a little difficult. For drivers at one particular parking spot in Germany, though, it could hardly be easier. Fiat and advertising agency Leo Burnett Germany created an interactive billboard where a variety of characters assist drivers in parking. Ultrasonic sensors that are attached to the other vehicles in the surrounding parking spots are the key to this novel idea. They monitor how close a driver's car is getting, and the character on the screen shows how much room is left before crashing. For some added visual interest, the helpers change each time, including a woman in a Playboy bunny outfit, an old man, a little girl, and others. The stunt looks quite inventive in this video and is meant to promote Fiat's Park Assist feature.