1970 Fiat 500l on 2040-cars

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat-Chrysler alliance in jeopardy due to Pentastar's IPO filing?

The four-year relationship between Fiat and Chrysler has thus far been beneficial for both automakers, but it has also proven to be a complicated battle between Sergio Marchionne and the United Auto Workers - the latter controlling the remaining 41.5 percent of Chrysler. With the recent filing for a US IPO, it looks like Marchionne and the UAW appear to be playing a billion-dollar game of chicken, with both sides far apart on how much the union's shares are worth. If it comes down to Chrysler's remaining stake being publicly traded, it could act to drive a wedge between the two companies.
According to Bloomberg, Fiat's chairman John Elkann says "if the IPO will take place, there will be two companies, and that's different than having a single one." Now, we're not great at math, but this sounds like the complete opposite of the full merger that Marchionne has been pushing for since taking the helm at Chrysler. Bloomberg notes that the UAW's shares should be worth around $5.6 billion, but Fiat could end up paying as little as $4.9 billion for Fiat to gain full control of Chrysler. A story by The Detroit News points out that Marchionne's "alleged low-balling" is just the latest hurdle the Auburn Hills-based automaker must overcome as its ownership is being fought over for the fourth time in 15 years.

Fiat to replace Punto with five-door 500

While American drivers may know Fiat principally (if not exclusively) for the 500, overseas the Italian marque offers a much broader range of products. But the Cinquecento has developed into a vastly more successful product than the rest of its lineup, so the Italian automaker has been rapidly replacing its slow-selling models by expanding the 500 family.
The original 500 hatchback has since been joined by the 500C convertible and larger 500L - not to mention the 500L Living seven-seater, 500e electric hatchback and numerous Abarth models. And soon, the Sedici is expected to be replaced by a new 500X. But that's not the end of it.
A new report from Auto Express indicates that Fiat is preparing to replace the slow-selling and rapidly aging Punto with a new five-door version of the 500. The model could adapt the current Punto's platform rather than stretching the 500's, but would carry the same retro styling as the rest of the Cinquecento range, slotting in between the three-door hatch and the larger 500L. Of course, the Punto was never offered Stateside, but as part of the 500 family, it figures to stand a better chance.