1970 Fiat 500f 695 Engine on 2040-cars

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Officine Abarth Classiche dedicated to Scorpion heritage

It was only nine years ago that Fiat launched the Abarth brand as its dedicated performance division. But it didn't pull the name and logo out of thin air. Though it was essentially dormant for years, the Scorpion marque has a long history of tuning Italian pocket rockets for both road and race. And now it's launched a dedicated heritage division to manage its considerable history. Opening this week, the new Officine Abarth Classiche program will be responsible, among other things, for the restoration of vintage Abarth vehicles and the certification of their mechanical authenticity. Similar to the Ferrari Classiche department, private owners of classic Abarths will be able to send their pride and joy to the factory for service, maintenance, and restoration at the hands of factory technicians and with the benefit of the company's own archives. Work will be undertaken in a dedicated, thousand-square-foot workshop at the Mirafiori Abarth factory in Turin, and will of course include Abarth-tuned Fiats. But the program is also open to all the various Lancias, Alfa Romeos, Autobianchis, and Cisitalias fettled over the years by the Italian performance studio - to say nothing of the Zagato and Ghia prototypes. Beyond restoration, Officine Abarth Classiche will also organize special events for owners of vintage Abarth machinery, and undertake a comprehensive Abarth registry. It has also commissioned a book on the history of the marque, recreated company founder Carlo Abarth's office at the Mirafiori workshop, and even signed on Carlo's widow Anneliese Abarth to serve as a brand ambassador. It's an ambitious undertaking, and you can read about it in full – along with some history of the name – in the full press release below. Related Video: 18 November 2015 The Great Abarth Classiche Project - The great story of the performances and sporting grandeur of the Scorpion and the records it has broken is celebrated through the ambitious Abarth Classiche initiative.

Junkyard Gem: 1980 Fiat 124 Spider with slushbox

The original Fiat 124 Sport Spider sold like crazy in the United States, with its cheap price tag, raucous-sounding Fiat Twin Cam engine, cool Pininfarina lines, and happy convertible top. They were finicky and fragile, and they broke frequently, so most of them ended up under tarps in driveways and back yards. I have been crawling around in wrecking yards for 34 years now, and the numbers of discarded, never-going-to-get-around-to-this-project 124 Spiders in those yards have remained pretty constant; I see a half-dozen or so junked examples every year, year after year. What I had never seen before now, however, is a Fiat 124 Sport Spider with an automatic transmission. Sure, this car had an optional GM-sourced slushbox available, just as the MGB had a Borg-Warner automatic option, but a car buyer during the Malaise Era generally understood that the only reason to get a flaky, impractical European sports car was for the joy of driving something so lightweight and nimble. Bolting an automatic to one was like chaining a urine-soaked phone book to a jackrabbit. I never believed that anyone actually got the automatic, but here's proof that at least one buyer did. Actually, 80 horsepower in a Fiat with an automatic would be slightly less miserable than 62.5 horsepower in an MGB with an automatic. So there's that. Related Video: Featured Gallery Junked 1980 Fiat 124 Sport Spider in Denver junkyard View 15 Photos Auto News Fiat fiat 124 spider

Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.