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Fiat observes Paris Fashion Week with 500 Couture special edition

The Paris Motor Show may be where the bulk of new cars will be presented this week in the French capital, but it's not the only place. Fiat has chosen the swank Champs Elysées to unveil a trio of special-edition Cinquecento models as part of Fashion Week.
The first in the 500 Couture line will be the Fiat 500 Ron Arad Edition, born out of a collaboration with the noted Israeli fashion designer. As you can see above, it features a metallic black paint job emblazoned with the silhouette of the original Cinquecento, showing just how much bigger the current 500 is than its progenitor. It also features a glass sunroof, chrome trim, white mirror caps, 16-inch alloys and a black interior with Poltrona Frau leather and all the fixin's.
The 500 Ron Arad edition is joined by the 500 Comics and 500 Camouflage show cars, the former with a vibrant yellow and black paint job and stitching graphics, the latter with a gray/green treatment with bright yellow mirror caps. See 'em all in the image gallery above.

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Fiat to reveal new 500 on July 4

Fiat has announced that it will reveal a new 500 on July 4 – now just a few weeks away - and just one day after we saw spy shots of the prototypes undergoing testing. The date is not only significant for the American side of the Fiat Chrysler Automobiles group, but for the Italian one as well. In 1957, Fiat rolled out the original Cinquecento in Turin on July 4. Of course a lot has happened since then, and several generations of the 500 have followed. The current model was introduced in 2007, and has since reached over 100 markets around the world with over 1.5 million sold. Since the introduction of the current 500 hatchback, Fiat has rolled out the 500C with an opening roof panel, the 500L for hauling families, and the 500X crossover – to say nothing of the Abarth performance models. As the 500L and 500X aren't directly related to the hatchback, however, they'll likely carry over in their current form after the three-door model is replaced next month. Fiat will be introducing the New 500 on 4 July The countdown to 4 July, the birthday of the iconic 500, has started. It is an important anniversary and this year there will be a great surprise for the millions of fans all over the world who drive it, want it or just admire it. The New 500 is coming and it will be revealed precisely on 4 July, during an unforgettable event. Born in Turin on 4 July 1957, the 500 was revamped in 2007 and since then it has offered the public something new every year. Marketed in more than 100 countries in the world and with more than 1.5 million registered vehicles, the iconic Fiat never ceases to amaze and surprise people with its countless versions and interpretations. Turin, 10 June 2015 Related Video: