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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Fiat trademarks '124', '124 Spider'

On December 18 Fiat submitted two trademark applications to the US Patent Trade Office, one for "Fiat 124," the other for "Fiat 124 Spider." AutoGuide suspects these are the names that will be applied to the Fiat version of the 2016 Mazda MX-5 Miata. The new Miata was at one time going to provide a new roadster platform for Alfa Romeo. Then Fiat Chrysler CEO Sergio Marchionne said that Alfas had to be built in Italy, which, in terms of production ease, put the kibosh on using the Mazda platform. That led to the expectation that the vehicle would move to another brand in the Fiat stable, and recently Alfa Romeo CEO Harald Wester told Car that "The Far East import will probably find a new home with Fiat-Abarth." This would be a redux of the 124 name, last used from 1966 to 1974 on a dowdy but much praised sedan, and from 1966 to 1985 on a convertible known as the 124 Sport Spider (pictured). Having trademarked both names - assuming the company uses them - hardtop and convertible versions of a new 124 are expected, but we're unsure about a variant with four doors.

Fiat diesels might also cheat emissions tests

Et tu, Fiat? Fiat is the latest automaker to come under suspicion for excessive emissions from its diesel vehicles. So far the trouble is only in Germany, as opposed to VW's trouble in multiple countries. And instead of using VW's method of installing software that identifies when the car is undergoing an emissions test and only then turning on emissions control devices, Fiat is running out the clock. Because the German emissions test lasts around 20 minutes, Fiat is accused of having its NOx emissions control systems operate only for the first 22 minutes when the car starts up. This potential new bombshell was first reported by Bild am Sonntag, a German newspaper. Bild says that the Italian automaker is under investigation by German authorities after a test of a 500X revealed this time-based method. Bild also says that Bosch tipped off the German authorities about Fiat's strategy. German transport minister Alexander Dobrindt released a report of new tests of 53 diesel cars and highlighted Fiat's numbers, saying, "We will need to carry out further tests on Fiat models." In February, the environmental lobby group DUH found that a 500X that had been running for a while emitted more NOx than one with a cold engine. Fiat said at the time that it had conducted an internal review and found that its diesel engines comply with the law. Of course, thanks to VW's diesel scandal implosion last fall, questions have been emerging from regulators around the world about diesel emissions from passenger vehicles. Mitsubishi was recently suspected of diesel emission irregularities in Japan. A recent lawsuit in the US accuses Mercedes-Benz of using a cheat device. Greenpeace has raised questions about the testing method that German authorities are using to test diesel vehicles. And on and on and on. Related Video: News Source: ReutersImage Credit: Sajjad Hussain/AFP/Getty Images Government/Legal Green Fiat Diesel Vehicles vw diesel scandal diesel emissions fiat 500x 500x