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Merged PSA and Fiat would retain all brands, Tavares says

By Elisa Anzolin and Gilles Guillaume PARIS/TURIN, Italy (Reuters) - Peugeot maker PSA Group and Fiat Chrysler would retain all of their car brands if their planned $50 billion merger goes ahead, the would-be chief executive of the combined group said on Friday. PSA CEO Carlos Tavares, seen as the architect of PSA's turnaround and in line to take the operational helm in the Fiat tie-up, said in a TV interview that the companies complemented each other well geographically and in terms of technology and brands. FCA derives 66% of its revenue from North America compared with only 5.7% for PSA, Refinitiv Eikon data shows. Europe remains the main revenue driver for PSA. "There's no doubt it's a very good deal for both parties. It's a win-win," Tavares told France's BFM Business, in his first interview since the French and Italian companies announced plans to create the world's fourth-largest auto maker last week. Fiat Chrysler (FCA) Chairman John Elkann, who would chair the combined group, said on Friday at an event in Turin that the 50-50 share merger would help the Italian carmaker "seize great opportunities." The deal, which would help the firms pool resources to meet tough new emissions rules and investments in electric and self-driving vehicles, as well as counter a broader downturn in car markers, is still at an early stage. PSA and Fiat have said they aim to reach a binding outline in the coming weeks, but still face questions over potential job losses, as well as scrutiny over whether the transaction favors one party more than the other. Tavares said the brands that would come under the combined group's umbrella — PSA's five passenger car nameplates include Citroen, Vauxhall and Opel, while FCA has nine, including Fiat, Alfa Romeo, Maserati, Chrysler, Dodge and Jeep — were all likely to survive. "As of today, I don't see any need to scrap any of the brands if the deal came to pass. They all have their history and their strengths," Tavares said. Few carmakers have as large a portfolio, with German rival Volkswagen Group counting 10 passenger brands, if newer Chinese ones such as electric vehicle label Sihao are included. The merger will also require approval from anti-trust authorities. Tavares said he did not expect the companies to have to make major concessions to meet competition rules, but added they were ready to do so, without giving details.

Fiat 500 Cattiva coming in Q4, priced from $18,350*

When it comes to the 2013 Fiat 500 Cattiva, we already knew that the show car would make it into production, we just didn't know when... until now. Fiat has announced that the "naughty" 500 Cattiva will be unveiled at the Concorso Italiano in Monterey, CA, and it will go on sale in the fourth quarter of this year, with models based on either the 500 Sport or 500 Turbo. Pricing will start at $18,350 for the Sport Cattiva - *not including $800 for destination - with the Turbo commanding an extra $2,000.
Looking almost identical to the concept car we saw earlier in the year at the Detroit Auto Show, the Fiat 500 Cattiva will have a custom look with its blacked-out headlights and taillights, 16-inch wheels and gloss black-painted roof and liftgate spoiler. The Cattiva also features a matte black instrument panel, black and gray seats (cloth is standard, leather is optional) and a leather-wrapped shift knob and steering wheel. Scroll down for Fiat's official press release on this car, and stay tuned for live coverage of the car's unveiling this Friday.

2014 Fiat 500C GQ Edition mans up [w/videos]

Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to rely on special editions of existing products to drum up interest, in this case, the just-introduced 2014 500C GQ Edition. Meant in part to extend appeal of the tiny 500C to more male shoppers, the GQ Edition teams up the rolltop Cinquecento with publishing juggernaut Conde Nast for a (somewhat) more masculine special edition version of the 500 Turbo.
Chief among the exterior changes are 16-inch gloss black alloys with red-trimmed center caps, a more aggressive lower fascia and black-bucket headlamps, along with the requisite GQ badging. There's no additional chutzpah found under the Fiat's tiny hood, but that's okay, the 'Diet Abarth' Turbo model has a plenty adequate 160 horsepower and 170 pound-feet of torque from its 1.4-liter Multiair engine to go with its five-speed manual gearbox.
As you'd expect of a GQ-branded product, due attention has been paid to the interior furnishings, including a matte-finish body-color gauge cluster nacelle, and Nero black leather seats lifted by Alcantara inserts incorporating a Steam leatherette center stripe and GQ embossing on the backrest.