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Fiat turns to Funny or Die with new Italian-centric video spots
Wed, 09 Jul 2014The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
The concept behind the videos is super-simple. An attractive Italian couple with their Fiat 500L moves in next door to a stereotypical suburban family and hilarity ensues. Most of the shorts play up humorous misunderstandings in translation like with the phrase "When in Rome..." So far, the best of the bunch is probably Express Lane to Trouble about what happens when you drink too much espresso. If you like what you see, there are still two more episodes on the way soon.
Scroll down to watch all five current videos. They're only a few minutes long and should at least provide a good chuckle. You can also read Fiat's press release about the stunt, below.
FCA chairman confirms Marchionne email to Barra
Sat, May 30 2015FCA CEO Sergio Marchionne is apparently backing up his talk about the need for consolidation in the auto industry with quite a bit of action. One recent report claimed that he even emailed General Motors CEO Mary Barra to make a deal. FCA chairman John Elkann has now confirmed that the correspondence actually happened, and that it wasn't a one-off occurrence. "It was not the only email, it was not the only conversation," Elkann (pictured above with Marchionne) said, according to Reuters. He is a member of the Agnelli family that has a controlling stake in FCA's stock and is supporting the idea of a merger. The automaker is willing to "act with determination if there are the prerequisites to do something that makes sense," Elkann said. Marchionne has been pushing for industry consolidation for months. While GM has been the main target of late, Ford was also rumored as a partner under consideration. In the past, there have also been reports of FCA negotiating with Volkswagen Group and PSA Peugeot Citroen for mergers, as well. According to Reuters, part of the reason for all of this effort might be as a way for Marchionne to ensure his legacy, though he's denied that. He's reportedly considering retiring after 2018. In his opinion, consolidation is needed because automakers are investing too much money to achieve the same goals. The situation would be better after mergers, and he predicts something to happen before 2018. Related Video: News Source: ReutersImage Credit: Massimo Pinca / AP Photo Earnings/Financials Chrysler Fiat Sergio Marchionne FCA merger John Elkann
We wish the Fiat Toro compact pickup would come to America
Mon, Oct 19 2015Ready for another round of wailing and gnashing of teeth? Then let the Brazilian-market Fiat Toro pickup commence the lamentations about our domestic lack of compact pickup trucks. Previewed by the FCC4 concept showed at last year's Sao Paolo Motor Show, and then this mule, the little double-cab is rumored to be based on the Small Wide 4x4 corporate architecture that supports the Jeep Renegade. At 193.5 inches long, the Toro is 26 inches longer than the Renegade, 20 inches shorter than the Chevrolet Colorado extended cab, and ten inches shorter than the 2011 Ford Ranger. The Toro is offered in three trims - Urban, Adrenaline, and Country - and two drive options. The Urban comes in a front-wheel drive configuration, and gets a 1.8-liter E-Torq Flex four-cylinder with 138 horsepower mated to a six-speed automatic. Adrenaline is also 4x2 only, but buyers will get a 2.0-liter Multijet turbodiesel with 170 hp tied to that six-speed auto or a six-speed manual. The top Country trim is the only one with 4x4 and it gets all the powertrain options: the 1.8-liter with the six-speed auto, or the 2.0-liter diesel with either a six-speed manual, six-speed auto, or nine-speed automatic. The manual can be specced with 4x2 or 4x4, the nine-speed only comes in 4x4. The turbodiesel has up to 280 pound-feet of torque in other Fiat applications. Fiat Brazil says it can carry five in "the comfort of a luxury car." That might be a bit much, but it is tow-rated for 2,200 pounds and can be optioned with appealingly useful and decorative features like xenon headlights, LED DRLs, fog lights, bright underbody protection, Uconnect with a five-inch touchscreen, light and rain sensors, and a sunroof. The smaller Fiat Strada, a compact Brazilian-market pickup we drove in 2013 that 74 percent of you said Fiat should bring here, managed an easy 50 miles per gallon with a 1.3-liter turbodiesel with 94 hp and 148 lb-ft. The Toro wouldn't be that sippy with fuel, but we have a feeling it'd be more than pleasing to those still hankering for a genuinely small truck with some comfort features and a decent tow rating. We also have to wonder if such a machine, perhaps with the powertrain options of the Jeep Renegade, might help with Fiat's lagging US sales figures. Related Video: