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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Modena opens new Enzo Ferrari museum

Enzo Ferrari was one of the 20th century's racing icons, and on the 116th birthday of its founder, Ferrari opened a lavish new wing of the Enzo Ferrari Museum in Modena, Italy. The new hall is shaped like the hood of a '50s Ferrari racer on the outside and contains a century's worth of the brand's history inside. Ferrari Chairman Luca di Montezemolo and Enzo's son, Piero Ferrari, dedicated the new building on February 18.
The Enzo Ferrari Museum existed previously as two buildings, including Enzo's childhood home and his father's workshop, but the new building was created to display the Prancing Horse's full history. Projectors display images and films of Enzo's like across its walls and floors, and the cars on display represent Ferrari's most important as a driver and constructor over the past century.
The new gallery is meant to compliment the Museo Ferrari in nearby Maranello. Enzo's museum focuses squarely on Ferrari's past, and the other concentrates on brand's present and future, while still displaying some important classic models. Both will be open every day, expect for Christmas and the New Year.

Ferrari SF-15T will look to reclaim former F1 glories in 2015

The parade of cars for the 2015 Formula One World Championship continues apace, as Scuderia Ferrari has unveiled the vehicle that fans of the Italian team will doubtlessly be hoping drivers Sebastian Vettel and Kimi Raikkonen will pilot to victory. After the questionable styling of last year's vehicles, this new Ferrari continues the trend of more aesthetically pleasing designs. The vacuum-cleaner-like snout of last year's F-14T has been replaced with a longer, rounded bill that feeds more gracefully towards the cockpit. The new front end is arguably the most noticeable change for 2015, while changes elsewhere on the open-wheeler's body are mere evolutions of last year's design. In fact, that's kind of the theme around the SF-15T. The brake-by-wire system, clutch and gear ratios (which are locked after the first race) have all been optimized based on last season's experiences, while the weight of the car has increased by just 11 kilograms, as per sporting regulations. Take a look at Ferrari's batch of images showing its new challenger, and let us know whether you think this new design will fare better than last year's troubled F-14T. TECHNICAL FEATURE OF THE SF-15T The SF15-T the sixty first car built by Ferrari specifically to take part in the Formula 1 World Championship. It is the second car made by Ferrari since the reintroduction of turbo engines in 2014. The first year of these new regulations was extremely challenging for the Scuderia and the lessons learned have been applied vigorously to the SF15-T to create a car that is in every respect a large step forwards with respect to the F14-T. Chassis The most striking visual difference between the SF15-T and its predecessor is the lowering of the front end of the car in accordance with the change of regulations for the 2015 season. After a few seasons of rather unappealing aesthetics, the 2015 rules permit the SF15-T an attractive nose shape which also brings excellent aerodynamic performance. Aside from the nose area, the regulations for 2015 are largely unchanged. This has given the Team a stable base on which to engineer a much stronger chassis than the year before: A casual glance at the back of the car reveals a much more tightly packaged rear end which allows more downforce to be extracted from the critical surfaces around the rear of the car. The rear wing family has been extensively redesigned to deliver stable performance in corners while producing a larger DRS effect on the straights.