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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari 312PB looks amazing, sounds like you're ripping sheets

Whether it's Mozart, Beethoven or The Beatles, they all (arguably) pale in comparison to just the right engine note for many auto enthusiasts. Petrolicious has found one of the absolute best with its latest focus on a 1972 Ferrari 312PB.
The 312PB is important for more than just its ability to sound like an automotive symphony. It was also the final purpose-built prototype racer of the era from Ferrari before the Prancing Horse put its entire focus into Formula One. Maranello went out with a bang, though. The 312PB's design is simplicity itself with just a modified wedge shape combined with the necessary scoops and ducting to keep its 12-cylinder engine at full tune. The car won a string of races and scored the 1972 championship. Although even if it had been a loser, the racecar likely would have been famous just for its wonderful exhaust note.
In the video, Petrolicious expertly balances its interview with owner Steven Read with wonderful cinematography and just letting the Ferrari sing around the Willow Springs track. Crank up the volume and scroll down to get a wonderful earful of this sonorous vintage racer.

Chris Harris does road and track work in the LaFerrari

Yes, we know, we just saw Chris Harris smoking it up around Anglesey Circuit in a Porsche 911 GT3 and a Ferrari 458 Speciale, and here he is again. But this is Harris in one of the (three!) era-defining supercars, and we simply can't miss that. Harris celebrates every aspect of the Ferrari LaFerrari but one - its name - praising it for "immediate" thrust, a "very pointy" front end, and the sound at 9,000 revs. Even if you watched without words, his face tells tales, sometimes intense, sometimes agog, and at least once, with mouth agape at 9:44, looking like he's doing something other than driving a car. His final verdict is that the LaFerrari "is in a class of two," but beats all. Take 15 minutes of your day to enjoy the video and discover the LaFerrari's only competitor, as well as "a little oversteer." In slow motion, naturally.