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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Apple announces CarPlay in-car iPhone interface

Apple, maker of tech items like the iPhone, iPad and Mac line of computers, is extending its reach into the automotive market, making a fairly big announcement ahead of the Geneva Motor Show. No, it hasn't bought Tesla (yet). Instead, Apple has announced CarPlay, an all-new means of controlling an iPhone through your car.
Now, this doesn't strike us as some gimmicky thing. It's become increasingly common for automakers to take advantage of the high-speed data streams its customers enjoy on their smartphones in order to integrate navigation, traffic, audio and other infotainment items into a car's touchscreen interface. The Chevrolet Spark and Sonic are two prime examples of this move, using an iPhone's data stream for Siri integration and data for a third-party navigation app.
Owners will be able to plug in their iPhones to their cars via the USB port and gain control of a number of the device's functions, all through a car's touchscreen.

LaFerrari for sale in Florida for $4.7 million

Want to get your hands on a new LaFerrari? It's gonna cost you, and cost you big. The factory charged $1.35 million for each of the 499 it will ever make, but you can bet speculators will be selling them for much more than that. Just take a look at this listing from Florida. The Fort Lauderdale Collection South has one LaFerrari for sale with an asking price of $4.7 million. That's more than triple what Ferrari charged for it. The example in question bears the VIN ZFF76ZFA2E0205216 and appears to have been built for the US market in September 2014. It's done up in the classic combination of Rosso Corsa over a black interior and has just 388 miles on the odometer. It has a few options installed, including carbon-fiber side mirrors, a sports exhaust, and Prancing Horse logos embroidered into the headrests. Each of those options is worth a good grand or two on top of the list price, but their addition doesn't go very far toward explaining the enormous markup. With no other examples of LaFerrari having been sold at auction just yet, we don't have much of an indication of how much they're worth on the open market. According to Sports Car Market, the most anyone paid for the previous Enzo was just over $6 million this past August at the RM Sotheby's sale in Monterey, but that was the final example of the breed that was gifted to Pope John Paul II. Most of the rest have sold for a million or two – not over four. Related Video: Featured Gallery Ferrari LaFerrari for sale in Fort Lauderdale View 40 Photos News Source: Fort Lauderdale Collection South via The Supercar Kids Auto News Green Ferrari Car Buying Coupe Hybrid Supercars ferrari laferrari laferrari