1990 Ferrari Testarossa Base Coupe 2-door 4.9l on 2040-cars

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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari F1 ace Sebastian Vettel shows the proper way to drive the LaFerrari Aperta

Listen, let's be frank here, we don't have to tell you much to get you to watch this video. It's a new Ferrari LaFerrari Aperta, that's the convertible variant, being driving on mountain roads and a race track. Behind the wheel is Ferrari's ace Formula One driver and four-time champion, Sebastian Vettel. Do you really need more than that? Fine, we'll tell you a little more. The LaFerrari Aperta sounds amazing, with all 12 cylinders shrieking as Vettel pushes it around corners. On track, we get to see a quick snippet of Ferrari's pride and joy drifting, too. The trio on the The Grand Tour would surely approve. The video also celebrates Ferrari's racing history, which spans nearly 70 years, by showing the company's famous race cars in reflections as the LaFerrari passes by. If that's not enough to get you to watch the video, you must really hate Ferraris. Related Video:

Ferrari testing 458 Challenge Evoluzione at Mugello

Ferrari makes road cars, it makes racecars, and it makes road cars into racecars. The 458 Challenge falls into the latter category, transforming the 458 Italia into the basis for Maranello's one-make spec racing series. It replaced the F430 Challenge in 2011, which in turn followed the 360 Challenge, F355 Challenge and 348 Challenge that started it all in the mid-90s.
Now the Prancing Horse marque is set to move the game forward again with the revised 458 Challenge Evoluzione. Seen here undergoing testing at what could be any tree-lined circuit but is likely Mugello (which Ferrari just happens to own in addition to the Fiorano test track at the factory), the 458 Challenge Evoluzione takes a step further with a new aerodynamics package.
Other changes will likely be nominal, and Ferrari will probably offer existing customer racers the option of upgrading to stay at the front of the pack instead of replacing their $300k racers entirely. One way or another, Ferrari is set to unveil the 458 Challenge Evoluzione, also at Mugello, after the conclusion this year's Finali Mondiali, the event that ties up the end of Ferrari Challenge series from around the world next week.