1988 Ferrari Testarossa Base Coupe 2-door 4.9l on 2040-cars

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Ferrari 458 Speciale Spider will make Paris debut

The news out of Ferrari is coming nearly as fast as its wonderful sports cars, as of late, with CEO Luca di Montezemolo stepping down and a special model for America upcoming. Now, it's looking increasingly likely that the 458 Speciale Spider is making its world debut at the 2014 Paris Motor Show in early October, confirming earlier rumors.
Di Montezemolo had already confirmed that the Prancing Horse would unveil a new car in Paris, but exactly which model it would be had been a mystery. However, an unnamed Ferrari insider has recently confirmed to 4WheelNews that it would be the droptop Speciale.
As the name suggests, the special model takes the sonorous 4.5-liter V8 engine from the 458 Speciale with 597 horsepower and 398 pound-feet of torque and drops it into the convertible hardtop from the Spider. According to the source, the special Ferrari is also getting new wheels, stripes and seats, but the folding top might mean losing the coupe's transparent engine cover.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari F12 Berlinetta auction raises $1.5M for Hurricane Sandy relief

Ferrari has managed to raise $1.5 million for victims of Hurricane Sandy during an auction in Austin, Texas for the very first F12 Berlinetta in the US. The funds will go to the American Red Cross and be earmarked for Hurricane Sandy relief. Ferrari started bidding on the F12 at $315,888, but the most powerful production model from the company fetched $1.125 million by the time the gavel fell through bids sourced both in person and over the phone. The company also managed to raise a further $345,000 in in-kind donations before the auction began, and donors gave an additional $50,000 during the event itself.
Ferrari debuted the F12 Berlinetta at the 2012 Pebble Beach Concours d'Elegance, and the company is set to deliver its first model to a US customer in the second quarter of 2013. The automaker reminds its fans that it is still possible to donate to the Hurricane Sandy relief fund by visiting a special Ferrari section of the American Red Cross page. You can take a closer look at the full press release below for more information.